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Whole Foods Concentrates More on Healthy Foods, Less on Pricey Foods

September 3, 2009: 11:24 AM EST
The Whole Foods natural foods chain plans to continue what it calls its "value programs", such as targeting customers who want to cook at home. The group has been trying to shake off its image as being expensive. In a survey, it found that half of adults are eating more at home, largely because of the recession. Whole Foods has launched its "healthy eating" initiative and is shying away from presenting itself as a seller of pricey, gourmet foods.
Paul Ziobro, "Whole Foods To Keep Value Push In Improving Economy", CNN Money, September 03, 2009, © DOW JONES NEWSWIRES
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