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Whole Foods Creates “Non-GMO” Seal For Its Brands

July 13, 2009: 10:32 AM EST
Americans concerned that their food may contain genetically modified organisms (GMO) can rest a little easier, but only if they shop at Whole Foods and purchase its private label products. The company recently announced that it has created a seal that assures customers that products have been tested by the Non-GMO Project’s Product Verification Program. The PVP offers US food buyers something Europeans have had for a while: a standard procedure for verifying GMO content. To qualify for the seal, a product has to have less than 0.9 percent GMO ingredients.
Julie Gallagher, "Whole Foods Will Bear Risks, Rewards With Seal", Supermarket News , July 13, 2009, © Penton Media Inc.
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