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Whole Foods Market Awards Media Planning Account To MediaCom

January 23, 2017: 12:00 AM EST
Whole Foods Market awarded its national media planning and buying account to MediaCom. Worth about $60 million, the account covers all aspects of media planning and buying, including search, social, and data. At least six agencies participated in the competitive review of the account.
Lindsay Stein, "Whole Foods Market Hires MediaCom for Media Planning, Buying", Advertising Age, January 23, 2017, © Crain Communications
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