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With Help From Marketing Firm, Welch’s Hopes To Revitalize Its Product Line

August 9, 2017: 12:00 AM EST
Welch’s and Global Beverage Corporation (GBC) announced they are working together to expand Welch’s soft drink line beyond grape juice. The company will add new flavors and formats in what was termed a “re-launch” that will drive the Welch’s brand “to the forefront of the carbonated soft drink industry.” The re-launch will focus initially on Welch’s original flavors (viz., grape, white grape, strawberry, fruit punch, orange, pineapple, and peach), then add new flavors and concepts. Welch’s beverages are still made with concord grapes grown by its “family farmer owners.” GBC is a privately-held soft drink marketing and distribution company.
"Welch's and Global Beverage Pursuing Collaborative Effort To Expand Welch's Soda Business", News release, Global Beverage Corporation, August 09, 2017, © Global Beverage Corporation
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