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May 3, 2021: 12:00 AM EST
The Los Angeles, Calif.-based producer of shelled and no-shell pistachio snacks has launched a digital and social platform ad campaign to promote its new No Shells BBQ and Sea Salt & Vinegar flavors. Begun in May and running through the summer in the U.S. and Canada, the campaign features creative optimized for different media, including the Twitch esport gaming platform, YouTube, TikTok, Snapchat, Instagram, and Facebook, and is supported by public relations and a national free-standing insert (FSI) dropping the week before Memorial Day. Pro Football Hall of Famer Tony Gonzalez, who follows a plant-forward diet, is the brand’s celebrity spokesperson. The two new flavors are available on Amazon in various sizes, including two-ounce bags (8-packs, $25.56) and 22-ounce bags for about $16.
"New Wonderful Pistachios campaign driving demand among snackers", The Produce News, May 03, 2021, © The Produce News
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