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Wonderful Pistachios Partners With Esports Star To Promote New Flavors

September 16, 2021: 12:00 AM EST
The Los Angeles-based company is strengthening its investment in Esports via a content partnership and marketing campaign across the Twitch and YouTube gaming channels with streamer Brennon "GoldGlove" O'Neill. Wonderful Pistachios says it is targeting “adventurous snackers” with its newest No Shells BBQ and No Shells Sea Salt & Vinegar varieties. The alliance with GoldGlove includes three sponsored livestreams through October reaching 1.4 million followers on Twitch, 1.2 million subscribers on YouTube, 400,000 on Twitter, and 148,000 on Instagram. About 47 million U.S. adults are Esports fans, according to MRI Simmons; more than 80 percent of Esports fans say they eat or drink while watching. The newest No Shells flavors are available in 0.75 oz single-serve packs and 5.5 oz, 11 oz, or 22 oz options.
"Wonderful Pistachios Expands Esports Marketing With Content Partnership", PR Newswire, September 16, 2021, © Cision US Inc
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