Woolworths Supermarkets Will Not Range New Coca-Cola No Sugar In Australia

Australia’s largest supermarket chain has refused to stock Coca-Cola’s recently introduced Coke No Sugar beverage. Euromonitor says the refusal by Woolworths reflects market saturation of low-calorie cola carbonates and the increasing health consciousness of consumers. Woolworths accounted for 40 percent of sales in the A$85 billion (US$67 billion) supermarkets category. More than two thirds of soft drink sales went through supermarkets last year. Without Woolworths, Coca-Cola No Sugar will have a tough time in Australia.