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World Macadamia Organisation Launches Love Macadamia Initiative

July 14, 2022: 12:00 AM EST
Singapore-based not-for-profit, the World Macadamia Organisation, recently announced the launch of its new positioning platform and campaign Love Macadamia. The mission of Love Macadamia is to popularise the nut amongst U.S. consumers, as well as to generate awareness about its health benefits and versatility. Love Macadamia will connect to consumers through paid media, content marketing and social media, with content focused on nutritional education, recipes and lifestyle inspiration. 
"An Initiative to Grow the Love of Macadamias Has Been Launched in the United States' Most Health-Centric Cities", Globe Newswire , July 14, 2022, © GlobeNewswire, Inc.
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