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Young Consumers Replacing Empty Calories with High Protein Low Carb Snacks

December 20, 2022: 12:00 AM EST
Diet recommendations and brand discoverability tied to TikTok and Instagram are driving healthy snacking trends among Gen Z and Millennial consumers. Consumers are staying away from empty calories and are going for options that are low in carbs and sugar and high in protein. Protein content is especially important as consumers are increasingly replacing meals for snacks. Young consumers are also looking for snacks with functional, plant-based and sustainable ingredients. 
Kathie Canning, "Consumers demand health snacks, reject empty calories", Drugstore News, December 20, 2022, © EnsembleIQ
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