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Young Entrepreneur’s Keto-Friendly Cereal Now In 15,000 Stores Nationwide

February 14, 2022: 12:00 AM EST
At just 17, Krishna Kaliannan was diagnosed with type 1 diabetes. In 2017 he launched Catalina Crunch keto-friendly cereals from a New York City apartment. The low-carb cereals and cookies can now be found on the shelves in over 15,000 stores including national chains like Kroger, Whole Foods, Costco, Target, Publix and Albertsons. Diagnosed in 2010, he found there were few crunchy cereal options for him, and he started by working on chocolate and cinnamon-flavored products, like the Coco Puffs and Cinnamon Toast Crunch he ate as a child. When he launched the brand, there was little competition, but not so now, with the big players also involved. He said that eating low carb and low sugar is the future, and not just for diabetics. The products use “Catalina Flour,” a blend of pea protein, potato fiber, guar gum, corn fiber and chicory root fiber. Some products also contain tapioca flour, sunflower oil, baking powder, salt and stevia extract. Each cereal serving offers 14 grams of carbs. 
Makaila Heifner, "Young CEO with Type 1 Diabetes Becomes ‘Cereal’ Entrepreneur", Healthline , February 14, 2022, © Healthline Media a Red Ventures Company
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