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Younger Consumers Love Their Baked Goods

May 1, 2019: 12:00 AM EST


Baked goods are a hit with younger consumers – the Millennial and Gen-Z crowd – the American Bakers Association reports. Nearly three-quarters of these consumers admitted to buying bread “within the past few days” of being surveyed; 60 percent said they’d purchased sweet goods in the past week. Half snack on crackers, tortillas and baked bars every week. Seventy percent associate bagels specifically with breakfast, bread with lunch, and crackers with snacking. Sweets and bars were the favorite baked snacks: 90 percent chose these categories as their favorites, followed closely by crackers (84). The data mirrors ABA and GenHQ’s recent discovery that Millennials and Gen Z consumers rank freshly baked, whole grains and natural ingredients as their top three purchasing factors. More than 1,800 Millennials participated in the online survey in February.[Image Credit: © pisandspices from Pixabay]
Kristine Sherred, "Millennials and Gen Zs buy bread and sweet goods weekly: ABA report", BakeryAndSnacks.com, May 01, 2019, © William Reed Business Media Ltd
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