Tesco Defends Position on Irish Border

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Tesco Defends Position on Irish Border

July 10, 2009: 03:54 AM

Tesco has responded to criticism of its tactics in cutting prices on Irish border stores by saying that no Irish brands have been dropped – provided “Irish Brand” is defined as one made in Ireland rather than one known in Ireland, and that the brand is selling well enough. Rather than dropping Irish brands the retail giant now stocks Irish brands alongside others, which it says gives consumer more choice. It has also used hardball tactics to keep prices down, asking suppliers to cut their prices by 20 percent and, according to some critics, threatening suppliers with “delisting” or asking them to arrange their own deliveries to Tesco stores.

Paul Cullen, "Tesco sets out its stall for keeping prices down_07-10-09", Irishtimes.com, July 10, 2009, © irishtimes.com Google Cache

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