Demand Grows For Personalized Formulations Of Vitamins And Dietary Supplements

Nutritional supplements companies are using scientific research to develop and market vitamins and dietary supplements formulations personalized for individual consumers. Demand for VDS is driven in part by the growing popularity of nutrigenomics, also called nutrigenetics, which Food4Me Project describes as “combining the study of genetics and nutrition” to identify how tiny changes in genetic make-up determine the effects of nutrients on human bodies and how humans metabolize the food they eat.