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KP Snacks acquired Tyrrells in 2018, a gluten-free chip brand that faced challenges in justifying its premium pricing. To transform the brand’s image, a new brand platform called ‘Tyrrellbly Tasty’ was introduced, which targeted adults over 45 and emphasized the distinctive English character of Tyrrells. Tyrrells' prices were also increased by 30% in 2019. Tyrrells has since experienced significant market share growth in the premium sharing crisps segment, expanding from 12.6% to 15.3% between September 2019 and December 2021.
"How Tyrrells moved away from the ‘drug of promotion’ to grow sales value", Marketing Week, May 17, 2023
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| Consumers |
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Olam Food Ingredients has observed rising demand in the Middle East for food and beverages that are both healthy and indulgent. This trend is largely driven by increased health awareness resulting from the COVID-19 pandemic. Olam also anticipates significant growth in the region’s plant-based offerings and its nuts sector across various product formats.
"Guilt-free luxury: Consumer pursuit for healthy indulgence in the Middle East fueling demand for clean label", FoodNavigator Asia, May 18, 2023
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| Marketing & Advertising |
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Mazarieuna, an Iraqi-based company specializing in Levantine-inspired baked snacks, is making its debut at the APAS Show, Latin America's largest food and beverages event. The company is showcasing its premium appetizers, which are handcrafted bread-shaped delicacies. Additionally, Mazarieuna is presenting its Eveny line, consisting of potato-based noodle-shaped snacks targeted toward families. The company aims to enter the Brazilian market and eventually establish a local factory.
"Iraqi snack brand aims at Brazilian market", anba.com.br, May 17, 2023
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| Other |
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The California Walnut Board and California Walnut Commission revealed that walnuts are the fifth-highest exported crop and one of the top 10 crops in California. The trade bodies will launch a campaign to promote walnuts in health-focused merchandising, as it seeks to capitalize on the growing popularity of plant-based eating in the U.S. This includes collaborating with companies to introduce flavored walnuts in various pack sizes to meet the demand for on-the-go options.
"Walnut demand ready to take off thanks to California groups", The Produce News, May 17, 2023
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| Products & Brands |
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BUILT, a U.S.-based brand specializing in protein snacks sourced from whey and collagen, has launched three new products. BUILT Bites are bite-sized snacks with a fluffy texture and a chocolate coating, available in various flavors. BUILT Balls feature a brownie-like texture and a cream-filled center, offered in a peanut butter flavor. BUILT Krispy is a crispy snack that comes in two flavors: Peanut Butter Chocolate and Mint Chocolate.
"Built Expands Protein-Packed Lineup With New Ways To Snack For Any Occasion", PRNewswire, May 18, 2023
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| Research, Studies, Advice |
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The zein protein market has experienced substantial growth in recent years, propelled by the increasing demand for plant-based protein alternatives. Zein is a complete protein derived from corn and free from gluten. It has various functional properties including its emulsifying, binding, and water resistance capabilities. Currently, North America and Europe account for over 50% of the global zein protein market.
"Zein Protein Market Booms as Consumers Embrace Sustainable and Nutritious Plant Protein Options", Digital Journal , May 19, 2023
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| Trends |
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Circana’s 2023 snacking survey found that 49% of consumers consume three or more snacks per day, up from 40% in 2021. This trend is largely attributed to stress eating, driven by the rising cost of living, and shifting work cultures. In response, healthy snack brands are expanding product lines with indulgent treats. Additionally, the sweet snack market is experiencing growth in plant-based alternatives that cater to the growing interest in plant-based diets.
"All-Day Snacking Trend Not Slowing Down", Progressive Grocer, May 19, 2023
Whisps, a U.S.-based brand specializing in high-protein snacks made from 100% cheese, found in a recent survey that 79% of Americans are seeking healthier snack options. The survey also indicates that one in two individuals feels overwhelmed and intimidated when examining nutrition labels. Additionally, the survey identified a rising trend of substituting snacks for meals, with an average of four meal replacements per week reported by the participants.
"Survey Proves Americans Want More From Their Snacks And The Companies Behind Them", PRNewswire, May 18, 2023
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