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Contents
 
Comment & Opinion  

Research Reveals Gen Z Believe Breakfast Is The Healthiest Meal

Research commissioned by milk alternative brand, Wunda, has revealed generational differences when it comes to eating habits. The research surveyed 2,000 British adults and found that almost half of Gen Z (46 percent) believe breakfast is their healthiest meal of the day, compared to 35 percent of adults overall. In addition, 62 percent of Gen Z consider themselves to be “health conscious”, compared with just 43 percent of adults overall. The top breakfast choices for Gen Z contain plenty of calcium (46 percent) and protein (44 percent) – such as porridge (39 percent), overnight oats (33 percent), avocado (9 percent) and smoothies (8 percent).

"Gen Z believe breakfast is their healthiest meal - with over a third opting for porridge", Mirror.co.uk , November 14, 2022

Companies, Organizations  

Kent Crisps Wins Best Savory Snack Award At The Great British Food Awards 2022

Kent Crisps’ Lamb Rosemary potato chips have won the Best Savory Snack title at the Great British Food Awards 2022. Having launched in late 2021, Lamb and Rosemary is the newest addition to the range of Kent Crisps. The chips are made using grass-fed Romney Lamb from Kent Shepherd farm, a nod to Kent's quality produce and emphasis on British heritage.

"‘Best Savoury Snack’ Win for Kent Crisps at the Great British Food Awards 2022.", PotatoPro , November 10, 2022

Tata Soulfull Expects Increased Demand Post-Diwali

Soulfull, a millet-based breakfast cereal and snacking brand recently acquired by Tata Consumer Products Ltd., is expecting strong sales in the November-January period following Diwali. While health is not a priority during the festive season, Tata Soulfull expects increased demand in the period following Diwali, Christmas and New Year, as customers experience guilt after the period of indulgent eating. As the number of health-conscious consumers in India continues to rise, Soulfull is preparing for the growing demand through working on its distribution, accessibility and product innovation. Soulfull has expanded into mass markets with multiple price points to cater to a wide spectrum of consumers. It has also ramped up its distribution network and is available in 400,000 retailers, up from 15,000 last year. Previously a metro-focused brand, non-metro purchases now accounts for 35-40 percent of Soulfull’s overall sales. 

"Tata Soulfull Bets On Festive Binge Eating Guilt To Drive Sales ", BQ Prime, November 10, 2022

B&G Foods Looking To Sell Back To Nature Brand

B&G Foods, Inc. is actively seeking to sell its Back to Nature business, which the company said is no longer core to its overall business or long-term strategy. The company has also initiated a strategic review to identify other potential divestitures following its recent restructuring into four business units, which include spices and seasonings, meals, frozen and vegetables and specialty.

"B&G Foods stepping back from snacking", Baking Business, November 10, 2022

Consumers  

Post-Pandemic Shifts In Snacking Trends

SNAC International, an international trade association for the snack industry, has recently identified significant post-pandemic shifts in consumer trends. Stemming from the lifestyle shift forced by the pandemic, one prominent trend in today’s snacking landscape is the move toward snacking from home. In tandem, e-commerce snack shopping has also grown in popularity, with a 27 percent increase since the onset of the pandemic and an 83 percent increase in 2020 alone. Snacking frequency has also increased in recent years. The average consumer snacks 2.7 times per day, and the number of consumers who snack five or more times per day is on the rise. Millennial and Gen Z consumers are setting the stage for this increase, as they are more likely to snack throughout the day and replace meals with snacks. 

"Snack Industry Adapts to Post-Pandemic Shifts in Consumer Trends", ProFood World, November 14, 2022

Deals, M&A, JVs, Licensing  

Indian BFY Snacking Brand Raises Rs 6 Crore In Seed Round

Jaipur-based better-for-you snack brand Eat Better has raised Rs 6 crore in its seed round led by Java Capital and Mumbai Angels. Eat Better sells traditional Indian snacks with a healthy twist. All its products are vegan and gluten-free, with 100 percent natural ingredients and no added sugar. The startup offers 35+ SKUs, including ladoos, nuts seed mixes, and savory snacks like millet mix and quinoa seed mix. Eat Better will use the investment to increase production capacity, launch new products and expand its distribution to offline retail. 

"Healthy eating: This Jaipur-based D2C brand gives nutritional twist to Indian snacking", Yourstory.in, November 09, 2022

Market News  

Sustainable Scottish Snack Firm Secures Six Figure Investment

Sustainable Scottish snack firm New Wave Foods Ltd. has successfully secured new six-figure investment from its biggest shareholders for its SHORE Scottish Seaweed brand. The investment will go towards progressing its production of its seaweed, expanding its distribution across the U.K., and bringing more innovative products to market. SHORE is also getting ready to launch its premium, ready to heat Miso Ramen and Chilli Ramen. The two SKUs will roll out initially at Amazon and independents this month with more listings to follow later this year.

"Sustainable Scottish snack firm bags six figure investment", Bdaily Business News, November 11, 2022

Products & Brands  

Singaporean Chip Brand IRVINS Opens First Retail Store In US

Singaporean snack brand IRVINS, known for its salted egg chips, has opened a Holiday Pop-Up in LA’s Westfield Century City. The pop-up is IRVINS first U.S. retail location and will run through February 2023. The store is part of IRVINS’s on-the-ground sampling strategy in the U.S., which aims to increase consumer awareness and familiarize customers with its unique flavors. IRVINS has experienced high growth in the U.S. since its expansion in 2020. Initially popular amongst Asian Americans, IRVINS has become more mainstream since launching in Costco stores last year. 

"How IRVINS Pivoted from a Humble Restaurant to a Pioneering Snack Brand – Founder Q&A", Foundr Magazine, November 11, 2022

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