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Comment & Opinion |
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Chip sales outpaced the overall salty snack category in the US in the 52 weeks to December 1 last year, with bold flavors and better-for-you ingredients capturing consumer interest. Market leaders like Lay’s, Ruffles and Pringles saw modest growth, while kettle chips performed particularly well. Younger consumers favor spicy and globally inspired flavors, prompting brands to innovate with options like Pringles Hot Honey and Uglies' upcycled sweet potato chips. Sustainability also influences purchasing decisions. Bob Zender from chip brand Uglies says consumers are increasingly interested in better-for-you and better-for-the-planet chips.
"Crunching the numbers", Snack Food & Wholesale Bakery, January 28, 2025
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Companies, Organizations |
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Jackson’s introduces a new line of kettle chips cooked in avocado oil, now available nationwide at Sprouts Farmers Markets, and on Amazon and SnackJacksons.com. Made from non-GMO potatoes and free from the top nine allergens, they cater to various dietary needs, including vegan and keto lifestyles. Flavors include Sea Salt, Barbecue and Sea Salt & Vinegar. Using a slow-cooking method, Jackson’s aims to deliver bold flavor and a crispy texture while avoiding seed oils.
"Jackson's Unveils Kettle Potato Chips Made with Avocado Oil in Bold Flavors: Sea Salt, Barbecue, and Sea Salt & Vinegar", PRNewswire, January 28, 2025
Kind Snacks is embracing the Gen Z self-care trend known as “bed rotting” for its latest campaign. Partnering with Bravo’s Summer House stars Ciara Miller and Amanda Batula, the brand highlights moments of rest and relaxation. It includes social media content, a giveaway for a hotel stay and a Bed Rotting Essentials kit featuring Kind products and branded hoodies. By aligning with wellness-focused self-care, Kind aims to connect with younger consumers and reinforce its position in the growing better-for-you snack market.
"Kind embraces Gen Z trend bed rotting in new campaign", Marketing Dive, January 24, 2025
Manomasa introduced its new Popped Corn Chips, now available at Waitrose. Made with wholesome ingredients like corn, chickpea, quinoa and black bean, they offer a source of fiber and 80 kcal per serving. The launch coincides with the brand’s fresh new look and partnership with the British Dance Sport Association, a collaboration that blends dance and snacking to encourage people to move boldly, both on the dance floor and in daily life. Available in two flavors—Jalapeño Barbecue and Sour Cream & Spring Onion—the Popped Corn Chips reflect the vibrant flavors of Latin America. Manomasa’s signature tortilla chips are also available in redesigned packaging across major supermarkets.
"Manomasa and British Dancing Sports Association unveil popped chip snack", Food and Drink Technology, January 22, 2025
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Deals, M&A, JVs, Licensing |
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Ferrero Group is acquiring Power Crunch from Bio-Nutritional Research Group to grow its presence in the better-for-you snack market. The deal involves Power Crunch’s Irvine, California office and about 50 employees joining Ferrero North America and follows Ferrero’s acquisitions of Fulfil and Eat Natural in Europe. Power Crunch, founded in 1996, offers protein-focused snacks, including wafer bars and high-protein crisps, introduced last year. Ferrero expects to close the deal soon, pending final approvals.
"Ferrero Group buys protein snack maker Power Crunch ", Inside FMCG, January 27, 2025
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Marketing & Advertising |
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Nestlé Cereals launched a £5 million media campaign to promote Cheerios, emphasizing its taste and nutritional benefits. Aimed at UK parents, the campaign highlights the brand’s high fiber content from oats, wheat and barley, along with essential vitamins and minerals, including iron for immunity support. For the first time since 2019, Cheerios will appear on TV alongside family programs, supported by digital media, radio and outdoor advertising. A partnership with Bauer Media will further engage parents through popular radio stations. Running throughout 2025, this campaign marks the brand’s largest investment yet, reinforcing its role in the breakfast category.
"Cheerios unveils new £5m consumer campaign", Asian Trader, January 28, 2025
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Other |
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The Non-GMO Project will soon introduce a Non-UPF Verified certification program to help consumers identify minimally processed foods. Developed under the new Food Integrity Collective, it responds to rising concerns over ultra-processed foods. Research shows most shoppers want to avoid UPFs but struggle to identify them. The new label aims to provide clear guidance, complementing the existing Non-GMO Project seal. Based on the 8-Petal Framework for Food Integrity, it encourages food manufacturers to offer better options. A pilot phase begins in the spring, allowing companies to apply for verification.
"Non-GMO Project Launches Verification for Non-Ultraprocessed Foods", Nutraceuticals World, January 28, 2025
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Products & Brands |
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Benelux-based cereal brand Holie’s launched in the UK with six no-sugar-added cereals, including three granolas (Protein Crunch, Low Carb Crunch and Protein Peanut Butter) and three mueslis (Chocolate, 4 Nuts and Protein). Each is high in protein and fiber, vegan-friendly and designed to support gut health. Holie’s aims to provide a genuinely healthier alternative to traditional cereals without compromising on taste or crunch. It secured early support from Ocado and will expand to wholesalers and independent retailers in the coming months.
"Holie’s launches in UK with world’s ‘most healthy cereal’", Asian Trader, January 27, 2025
Little Latke transforms the traditional Hanukkah treat, latkes, into a convenient, everyday snack. Created by culinary school graduate Taylor Blue, these potato latke crisps are shelf-stable, baked for a crispy crunch and made with natural ingredients. They capture the savory, golden-brown flavor of classic latkes without the time-consuming preparation. Ideal for cheese boards, dips or as snacks on their own, Little Latke crisps are vegan, gluten-free, kosher and free from artificial additives. They are available online and in select specialty stores.
"Eat Latke’s Year-Round with Little Latke Potato Crisps", Grit Daily, January 26, 2025
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Trends |
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Consumers in Latin America are looking for snacks that balance nutrition, convenience and functional benefits. Hunger, energy and routine drive snacking choices, with 58% of consumers eating at least one healthy snack daily. Clean labels, natural ingredients and low/no additives shape purchasing decisions. Ecuador and Chile have the highest penetration of health claims in new snacks, influenced by labeling regulations. While indulgent snacks remain popular, demand is growing for better-for-you options across all categories. Brands that emphasize protein, fiber and natural ingredients are well-positioned for success if they also maintain taste appeal.
"Snacks Trends in Latin America", Innova Market Insights, January 22, 2025
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