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Mondelēz International’s State of Snacking Report Shows Consumers Are Prioritizing Snacking

According to Mondelēz International’s fourth annual State of Snacking report, consumers worldwide are prioritizing snacking, despite rising costs and economic challenges. The report tracks snacking attitudes and behaviors among thousands of consumers surveyed across 12 countries. It found that 71 percent of consumers snack at least twice a day and are increasingly replacing meals with snacks; 55 percent report a higher likelihood to eat a snack across all three standard mealtimes. 67 percent would buy fewer of their favorite snack brands rather than generic alternatives, regardless of cost. Consumers are more conscious about how snacking affects their mental and physical health, as well as the planet. 78 percent take time to savor indulgent snacks; 61 percent portion out snacks before eating them; and 68 percent check nutrition labels on snacks before buying them. 46 percent feel guilty when enjoying indulgent snacks or treats. 63 percent agree that snacks with a higher environmental ...  More

"71percent of Consumers Snack at Least Twice Daily", NACS , January 23, 2023

Companies, Organizations  

Hey! Chips Expands To Hong Kong

Singaporean fruit and vegetable chip brand Hey! Chips has launched in Hong Kong. By using NASA's food preparation method to dehydrate slices of ethically sourced fruits and vegetables at low temperatures, Hey! Chips is able to preserve the produce’s nutrients and reduce oxidation. Hey! Chips is partnering with health food distributor Organic Plus to expand throughout Hong Kong. It is currently available in almost 100 retail and online shops across the city. 

"Hong Kong Snack Maker Brings the World's First Great Taste Award-winning Fruit and Vegetable Snack back Home to Hong Kong English", PRNewswire ASIA, January 18, 2023

The Curator Acquires Cheesies

British savory snacking brand The Curators has bought 100% baked cheese snack brand Cheesies, in a deal backed by dairy supplier Yeo Valley. The acquisition for an undisclosed sum sees The Curators grow its portfolio of high-protein, low-carb snacks. Cheesies will join The Curators' lineup, which includes Beef Biltong and Veggie Puffs. As part of the deal, Yeo Valley's venture fund, Yeo Valley Associates, has invested a six-figure sum in the combined businesses.

"The Curators buys rival snacking disruptor Cheesies in Yeo Valley-backed deal", The Grocer , January 18, 2023

Deals, M&A, JVs, Licensing  

Holy Crap Oatmeal Expands To 90 Federated Co-op Locations

Canadian food brand consolidator Happy Belly Food Group Inc. has expanded distribution of its Holy Crap Oatmeal in Mango Coconut and Apple Cinnamon flavors to 90 Federated Co-op locations across Western Canada. The expansion follows the addition of Holy Crap’s Natural Superseed Cereal to Federated Co-ops in October 2022.

"Happy Belly Food Group Expands Distribution of Holy Crap Oatmeal at 90 Federated Co-op Locations", Newsfile Corp, January 20, 2023

Innovation & New Ideas  

True Elements Offers Traceability Technology

Indian clean snacking brand True Elements uses QR codes on its packaging to emphasize its responsibly-sourced, quality ingredients. The codes take the consumer to the brand’s website detailing where and when each of the product’s ingredients was taken from. It further tells them how, where and when the product was made. True Elements also offers a ‘Tool Lens’, which allows users to determine the health level of packaged products available in the market by categorizing them into three colors- red, orange, and green. 

"How True Elements is Disrupting the Healthy Snacking Market", indianretailer.com, January 23, 2023

Marketing & Advertising  

Kudo Snacks Becomes Official Partner Of Power Slap

Slap fighting television show Power Slap and healthy snack company Kudo Snacks have announced a new marketing partnership to coincide with the debut of the show. Kudo will serve as the exclusive Official Popcorn Partner of Power Slap, the world’s first sanctioned and regulated slap fighting organization, and a sponsor of Power Slap: Road to the Title unscripted reality series and the inaugural Power Slap live event.  


Products & Brands  

Lesser Evil Launches Space Balls

BFY snack brand Lesser Evil has launched Space Balls, available in Interstellar Cheddar and Cinnamon Sugar Stardust flavors. The vegan, air-puffed balls are made with whole grain organic corn and avocado oil and are available for purchase exclusively at Whole Foods Market, with additional retailers to follow in the coming months. 

"LesserEvil Space Balls", Progressive Grocer, January 24, 2023

Just Pure Foods Debuts Dehydrated Tomato Chips

Just Pure Foods has launched its Highly Nutritious & Insanely Delicious™ Crunchy Tomato Chips. The vegan, low-calorie snack is made by low-temperature drying upcycled tomatoes to keep enzymes and nutrients intact. Just Pure Foods’ Crunchy Tomato Chips are available in Spicy Jalapeño, Cheesy, and Barbecue flavors, with Basil & Spinach and Sour Cream & Onion flavors to come. The chips are available to purchase online on Amazon and its website and in-store at California retailers including Ralphs and Bristol Farms.

"How Highly Nutritious & Insanely Delicious™ Tomato Chips from Just Pure Foods Can Help You Beat The Odds When It Comes To Keeping Your New Year's Resolutions in 2023", PRNewswire, January 09, 2023

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