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Indian Government Capitalizes On Millet Popularity

As millet is growing in popularity due to its nutritional benefits, the Indian government is enacting plans to promote its consumption and production. Syncing its idea with the UN's declaration of 2023 as 'International Year of Millets', the country has planned 19 events at global venues in countries like Germany, Belgium, USA, Japan, UAE, South Korea, South Africa, Indonesia, Saudi Arabia, U.K. and France beginning next year to promote millets and millet-based products. The government is also running promotional activities within the country. In 2023, four cities, including Mumbai and Kolkata, will have millet expos, while 19 districts across 10 states will see multiple activities including 'millet villages targeting tourism'. The government has also planned an international conference on millet processing in January and food events with special focus on millets in October next year. Despite the increased demand for millet and its favorable production conditions, Indian farmers ...  More

"Craze for millets growing but farmers still not enthused", The Times of India (TOI), August 30, 2022

 
Companies, Organizations  

Step One Foods Aims To Revolutionize Heart Health Without Medication

Minnesota-based cardiologist Elizabeth Klodas, MD, founded Step One Foods to challenge the medical system’s approach to heart health. Instead of taking medication, users are to consume two servings of Step One products daily. Step One’s products deliver four “heart health building blocks” – fiber, plant sterols, antioxidants and omega-3 fatty acids - in convenient formats like oatmeal, smoothies, pancakes and snack bars. The products have been put to the test with a double-blind study conducted at Mayo Clinic and the University of Manitoba. After 30 days of taking the Step One program, low-density lipoprotein (LDL), or “bad cholesterol,” was reduced in participants by an average of 9 percent, with overall cholesterol declining 5 percent. The company claims it has seen a 250 percent increase in sales last year. 

"Cardiologist’s snack brand lowers cholesterol without medication", Food Business News, August 29, 2022

Japanese Manufacturer Ajigen Launches Mackerel Chips For Gaming

Japanese food manufacturer Ajigen has announced the launch of its new Gaming SBACHi mackerel chips, made specifically for gamers. The chips are made with 70 percent mackerel and contain high levels of omegea-3 fatty acids and calcium to help maintain concentration. The snack’s packaging features Nephrite, a popular game streamer who also holds a world record for 31 consecutive wins in Fortnite solo on Chapter One, Season Seven. Gaming SBACHi is available in one flavor, Brain Revolution, and will be available at supermarkets and drug stores across Japan from September 5. 

"New Products: Mackerel chips coming to Japan…for gamers", SoraNews24 -Japan News , August 26, 2022

Marketing & Advertising  

Harvest Snaps Launches TikTok Activation To Promote Mixed Snack Pack

Snapea crisp brand Harvest Snaps is debuting a music-driven TikTok activation designed to attract and engage college students across the U.S. Created in partnership with digital creative agency Cutwater, the Tik-Tok effect entitled "Snap Sounds" invites audiences to create their own music via head movements. Each motion triggers one of six snacking-inspired beats, for example, the crunching noise from eating the snack. The effect can be accessed directly through Harvest Snaps’ TikTok or by scanning the QR code on Harvest Snaps' newly launched Mixed Snack Pack. The six-pack includes the brand's best-selling Lightly Salted and Tomato Basil flavors, along with Crunchy Loops Sour Cream and Onion. To drive awareness for the campaign and push sales of the Mixed Snack Pack, Harvest Snaps is activating targeted ads on social media, influencer partnerships, a nationwide college sampling events program, and limited-time coupons for all Harvest Snaps items. 

"Harvest Snaps Launches Music-Driven TikTok Experience", PR Newswire, August 25, 2022

Products & Brands  

Inflation Heightens Parental Concern On Providing Healthy Meals

A new survey commissioned by General Mills reveals 65 percent of parents are concerned about their ability to provide a "healthy" breakfast for their children due to inflation and rising grocery costs. Furthermore, more than 52 percent of parents surveyed said they believe only families who have higher incomes can afford to provide nutritious food options for their family. 

"New Survey Reveals Parents Concerned About Ability to Provide a "Healthy" Breakfast Due to Inflation and Rising Cost of Groceries", Business Wire, August 25, 2022

Trends  

All Y’alls Foods Experiences Banner Month And Expands Distribution

Plant-based protein snack company All Y'alls Foods experienced exceeded revenue expectations in July. Following this success, All Y’alls Foods is expanding into convenience stores and growing its direct-to-consumer business as well. All Y'alls Foods sells It's Jerky Y'all and It's Big Crunchy Bacony Bits Y'all toppers, which are made from whole, non-GMO soybeans and are high in protein and fiber. Its products are currently available to purchase directly from the website, through Amazon.com, H-E-B grocery stores, and in natural, specialty, and vegan stores across the U.S. 

"At a Time When Many Plant-Based Businesses Are Struggling, All Y'alls Foods Hits Near Record Highs", PRNewswire, August 30, 2022

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