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A Rising Trend For Functional Healthy Snacks

Consumers are increasingly seeking healthy snacks with functional benefits such as improving gut health and promoting weight management, according to experts at a recent FoodNavigator-USA webinar. Melissa Dolan from Emil Capital noted a shift from focusing on what is absent in snacks to highlighting beneficial ingredients. Gen-Z consumers are particularly interested in snacks that support probiotics, brain health and mood enhancement, said Sherry Frey from NIQ. The demand for snacks mimicking the effects of GLP-1 drugs like Ozempic has also surged. Brands like Supergut and Rivalz are creating products that promote satiety and healthy blood sugar levels without the need for pharmaceuticals. Supergut's CEO Marc Washington emphasized that many consumers, dubbed "Ozempic curious," seek the benefits of these drugs without the cost or side effects. Despite the positive shift towards functional claims, reducing sugar and sodium remains a priority for many consumers. Innovations in non ...  More

"[On-demand webinar] Healthy snacking market moves from free-from claims to holistic nutrition", Food Navigator USA, July 15, 2024

Mondelēz Aims To Lead The Healthy Snacking Revolution

Consumer preferences are shifting towards healthier diets, significantly impacting the global snack industry. This shift is driven by growing awareness of diet's role in health and the global health crisis linked to obesity and non-communicable diseases. Mondelēz is at the forefront of meeting these demands, focusing on nutritious, low-calorie and natural ingredients in their products. Mondelēz has implemented product innovations like reducing sugar in Bournvita biscuits and Oreo products, and fortifying snacks like Kinh Do cakes with vitamins. Its State of Snacking report reveals that 82 percent of consumers in Asia, the Middle East and Africa prioritize health-conscious snack choices, emphasizing energy, mood improvement and fitness. Mondelēz is also leveraging technology to enhance the snacking experience. This includes AI-driven initiatives like personalized birthday songs from Cadbury Celebrations and AI-powered sales platforms. The company ensures transparency with clear ...  More

"Mondelēz Unwraps the Future: A Bold Leap Towards Revolutionizing Global Healthy Snacking ", Asia Food Journal, July 08, 2024

Companies, Organizations  

Seaweed Crisps from Shore Now Available In Asda Scotland

Shore the Scottish Seafood Company has launched its seaweed crisps in 62 Asda stores across Scotland. The supplier from Wick will provide 50,000 packets in flavors including Sweet Sriracha, Peking Duck, Lightly Salted and Smoky Barbecue. Shore’s snacks are made from sustainably harvested seaweed, which is collected, sorted, washed and dried at low temperatures to retain nutrients. Founder Keith Paterson highlights the natural umami flavor of seaweed and its health benefits, such as being lower in fat and sodium, while providing iodine, fiber and antioxidants. Paterson emphasizes the sustainability of their production process, noting that seaweed requires no fertilizer, feed, or fresh water to grow. 

"Wick firm aims to cash in on demand for seaweed crisps", Press and Journal , July 10, 2024


Shift Towards Comfort Foods, Away From Better-for-You Snacks

Recent consumer trends show a persistent shift towards comfort foods and a decline in wellness-oriented products post-pandemic, according to Darren Seifer, from Circana, who presented the findings at the 2024 Sosland Publishing Purchasing Seminar. Key insights revealed a continued preference for enriched white flour over whole grains, with whole wheat flour production dropping by 19 percent since 2019. In the snacking sector, sweet snacks have gained popularity over better-for-you options. Before the pandemic, the number consumed of each was almost equal, but sweet snacks have since taken the lead, with a 20 percent higher average consumption in 2023. Savory snacks also outpaced better-for-you snacks, widening their lead to over 40 percent. There has also been a significant decrease in the number of adults avoiding gluten and seeking organic or plant-based foods. Seifer says inflation and economic pressures have affected food spending trends. 

"Weak trends in better-for-you snacks persist well beyond pandemic", Baking Business, July 15, 2024

Deals, M&A, JVs, Licensing  

Katjes Group Acquires Majority Stake In Mymuesli

Germany’s Katjes Group has increased its stake in organic muesli maker Mymuesli from 10.1 percent to around 56 percent, becoming the majority shareholder. The Dusseldorf-based group's venture-capital arm, Katjesgreenfood, acquired the additional shares from Hamburg investor Genui. Mymuesli’s founders, Philippe Kraiss and Hubertus Bessau, still hold approximately 44% of the shares. To finance the acquisition, Katjesgreenfood plans to raise further capital through various measures, including capital market instruments. This investment is Katjesgreenfood's second majority stake, following its 2022 acquisition of UK gluten-free bakery Genius Foods. Mymuesli offers customisable organic mueslis and a variety of porridges and snacks across Germany, Switzerland, Belgium, France and the Netherlands.

"Germany’s Katjes Group ups stake in personalised cereal maker Mymuesli", Just Food, July 12, 2024

Clessidra Acquires Majority Stake In Molino Nicoli

Clessidra Private Equity SGR has acquired a majority stake in Italian better-for-you cereals manufacturer Molino Nicoli. The Nicoli family retains a 30 percent stake following the transaction, funded by Clessidra Capital Partners 4 buyout fund. Molino Nicoli produces organic and gluten-free cereals, baby snacks and cereal bars under the Vitabella brand for the US and European markets. It also offers private-label products, including muesli, granola, oat flakes, snack bars and baby food snacks. Clessidra plans to leverage Molino Nicoli's success to identify growth opportunities and build a leading platform in the healthy food market, emphasizing quality, traceability and clean label products. Molino Nicoli operates two gluten- and allergen-free plants near Milan and a commercial unit in Connecticut, USA. The company's annual turnover reached approximately €60 million ($65.14 million) last year, with half coming from international sales.

"Gluten-free cereals maker Molino Nicoli acquired by private-equity group", Just Food, July 11, 2024

Products & Brands  

Unique Snacks Introduces Puffzels To Convenience Stores

Unique Snacks, a century-old family-run business, launched Puffzels in early 2023. Puffzels are gluten-free, non-fried and non-GMO puffed snacks made from clean ingredients like corn and whole oats. Available flavors include Wild Buffalo, Honey Mustard, Aged Cheddar and Homestyle. The company is now offering 1.8-oz. packages and 8-pack cartons of Honey Mustard and Aged Cheddar flavors for convenience stores. COO Justin Spannuth says Puffzels cater to health-conscious, on-the-go consumers and are designed to fit the limited storage space of convenience stores. Unique Snacks is known for innovative products, including Sprouted Pretzels, Pretzel Shells, Sourdough Craft Beer Pretzel Rings and the Original "Splits." 

"Unique Snacks introduces Puffzels snack packs", Snack Food & Wholesale Bakery, July 16, 2024

Soul Grain Infuses Healthy Granola With Soul Food

Soul Grain, founded by a pastry chef and a nutritionist, reimagines granola with a soul food twist. Their innovative flavors include the new Purple Rain and the 2022 release, Sweet Potato. Other varieties are Banana Pudding, Coco Mango and Neutral Nelly. Each flavor features wholesome ingredients like oats, amaranth and Himalayan pink salt, combined with unique elements such as bananas, mango, sweet potato and vanilla bean paste. Coco Mango, inspired by Caribbean flavors, blends mango, coconut, cashews and turmeric. Neutral Nelly offers a nut- and fruit-free option with hemp hearts and flaxseed, coconut oil and a little maple syrup. Retailing at $13.95 per 10-oz. bag, Soul Grain granola emphasizes quality and cultural fusion, reflecting the founders' dedication to healthy snacking.

"Soul Grain releases Purple Rain flavor", Snack Food & Wholesale Bakery, July 10, 2024

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