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Alternative seafood ingredients such as jellyfish and sea moss are gaining popularity due to their nutritional value and low environmental impact. Sea moss, or Irish moss, is a reddish algae which grows abundantly on rocks of the coast of Britain, Ireland and North America. The food has become popular on social media and by celebrity endorsers due to its benefits for the gut, brain and heart. Sea moss is rich in phytochemicals, dietary fiber, omega-3 fatty acids and is sold in dried, gel and capsule form. Sea moss-infused products are also coming to retailers; Selfridges’ new Feel Good Bar currently sells a sea moss chocolate shake and Tesco sells a vanilla-flavored sea moss canned drink. Jellyfish chips have been pioneered by scientists at the University of Southern Denmark, who compare the snack to pork rinds. They make jellyfish chips by soaking jellyfish in pure alcohol, drying them out and then adding salt and vinegar. The snack is zero calorie and high in protein, magnesium,
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"From jellyfish crisps to sea moss smoothies: are you brave enough to eat the new sea food?", The Spectator, August 08, 2022
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Premium Ecuadorian food company The Inca Trail has announced its launch in the US. The Inca Trail offers a variety of products including Dried Crunchy Shrimp Snacks, Dried Andean Cheese Snacks, and Cured Beef Sirloin. Its products use quality ingredients that are sourced from the rainforests of South America.
"The Inca Trail, an Innovative Ecuadorian Food Venture, expands its footprint in the USA", The Inca Trail, August 08, 2022
Singaporean start-up Confetti makes its Veggie Chips with unsellable vegetables such as purple sweet potatoes, radishes, carrots and mushrooms. The chips are minimally processed and are cooked using low heat to help retain their nutrients. The chips come in a variety of flavors including Tandoori Curry, Green Curry, Teriyaki BBQ and Summer Truffle.
"Baked Nutrient-Dense Snack Chips", TREND HUNTER , August 04, 2022
Vegan granola brand Spoon Cereals has appointed Leeds-based marketing consultancy company Big Black Door to accelerate its growth. Big Black Door was founded by former Weetabix Head of Marketing, Gareth Turner, earlier this year. Big Black Door will work to grow Spoon Cereals beyond its existing listings in major retailers, which include Waitrose, Ocado and Tesco.
"Agency founded by ex-Weetabix Marketing Head to promote Spoon Cereals", Prolific North, August 04, 2022
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| Finance, Economics, Tax |
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Earth Crust Pvt Ltd-owned healthy snack brand Let’s Try has secured an undisclosed amount of seed funding from Venture Catalysts, an integrated incubator and accelerator. The round saw participation from Kiran Kumar, former Head of Pepsico India, and Prateek Sabharwal, ex-Pepsico's Kellogg's director. With a growth of 40 times annually, Let's Try wishes to reach 10 million households within the next two years.
"Let's Try Raises Undisclosed Seed Fund From Venture Catalysts", Entrepreneur.com (India), August 08, 2022
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| Legal, Legislation, Regulation, Policy |
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Kellogg's legal challenge to the UK government’s HFSS regulations has failed, and the company will not appeal. The company is continuing its non-HFSS reformulations and product launches. Special K is undergoing reformulation this year to become non-HFSS, and Kellogg's is removing 10 percent of sugar and at least 20 percent of salt from its kids' cereals to make them non-HFSS in the same timeframe. The company is vague about what proportion of its cereal sales are expected to be HFSS, but its Crunchy Nut, Frosties and Krave cereal will continue to be HFSS.
"Will HFSS rules lock up cereal growth?", The Grocer, August 06, 2022
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| Marketing & Advertising |
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KP Snacks, the Official Team Partner of The Hundred, is taking a cricket roadshow on tour across the country this summer as part of its ‘Everyone In’ campaign. The ‘Everyone In’ roadshow aims to get more local communities active through cricket. It will include free batting, bowling and catching skills sessions with former England stars including Eoin Morgan and Fran Wilson. Throughout August, the experience will travel across six cities: Manchester, Leeds, Nottingham, Birmingham, Cardiff and Southampton. The roadshow is part of KP Snacks’ commitment to get people active through cricket over the course of their 5-year partnership with The Hundred.
"KP Snacks launches cricket roadshow", Talking Retail , August 03, 2022
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| Products & Brands |
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The Planting Hope Company Inc.’s Mozaics Veggie Chips and RightRice Veggie Rice have been named finalists in QVC’s 2022 Customer Choice Food Awards. Mozaics are a finalist in the ‘Best Snack’ category and RightRice is a contender for the ‘Best Plant-Based Food’ award. During the brands’ nomination airings in July, both the snacks sold out of its QVC inventory. The winners will be announced in September following a customer wide poll.
"Planting Hope’s Mozaics(TM) and RightRice(R) Products Named Finalists in QVC(R) 2022 Customer Choice(R) Food Awards", ACCESSWIRE, August 19, 2022
Scottish seaweed snack brand SHORE will expand its Seaweed Chips into 450 Holland & Barrett and 24 Booths stores from August 15. SHORE’s Seaweed Chips are plant based and non-HFSS and are made from a mixture of seaweed, quinoa, corn, yellow pea and potato. The chips come in three flavors: Lightly Salted, Sweet Sriracha and Peking Duck.
"Seaweed snacks firm wins contracts with supermarkets and health food shops across UK", Herald Scotland, August 04, 2022
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| Trends |
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This month, UK-based online wholesaler Epicurium will launch healthy, functional snacks from seven new brands. The ranges include vegan protein brand Misfits, convenience breakfast range Fuel 10K, fruit and nut packs from Forest Feasts, high fiber snack brand Gut Stuff, vegan chocolate snacks from Livia's, protein brand Pulsin and plantain chip brand Purely Plantain. Fuel10K and Forest Feasts are now available to order on Epicurium’s website whilst Misfits, Gut Stuff, Livia's, Pulsin and Purely Plantain will launch on the August 15.
"Epicurium launches seven on-trend impulse range", Asian Trader, August 05, 2022
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