Facebook Campaign Lets Brazilian Consumers See Unilever's Caring Side

Unilever's "Cada gesto conta" Facebook campaign has succeeded in promoting a socially responsible image for the company and its products in Brazil, according to social media monitoring company WaveMetrix. Brazilian consumers have come to see the company as ethical and caring, thanks to Facebook discussions about health and nutrition topics. WaveMetrix's analysis reveals that 79% of online discussion refers to Unilever as an ethical brand; 13% portrays Unilever as caring; and 8% sees the company as relevant.