UK Consumers Spend Almost Twice As Much As Other European Consumers On Hummus

In the UK, 41 percent of consumers have a pot of hummus in their refrigerator, almost twice as many as other consumers in Europe, according to a survey as of 2013. UK consumers spend £60 on hummus each year, using the product as spread on pitas, a dip for carrot sticks, and other uses that are different from its traditional uses in the Middle East, where it originally came from. Hummus history in the UK probably began in the 1980s when Waitrose became the first British supermarket to stock the product, with other retailers following suit in the 1990s. Also, chefs, such as Claudia Roden and Anissa Helou, have also played a significant role in promoting hummus in the country.