Artisan Bread Community Thrives In “On-The-Go” World

Food writer Ashlie Stevens reports a steady rise in the amount of information available about artisan bread making on the Internet. That includes Instagram posts (43,000), searchable Twitter hashtags (#justbaked, #breakingbread, and #loafingaround), and scads of YouTube videos and blogs. It’s a remarkable phenomenon that is “increasingly anomalous in a world of fast food and microwave meals.” Making artisan bread is a process that requires huge amounts of time, because it is manual labor and “non-tech assisted.” It also uses quality ingredients. It is a social phenomenon – an online artisan bread community – that in the digital age helps bread makers of all types enhance their skills and even grow businesses.