Brand Origin Most Important Purchasing Driver For 28 Percent Of Global Consumers, Nielsen Study Reveals

Brand origin is as important as nine other purchasing drivers for 46 percent of global respondents, with 28 percent saying brand origin is more important than other factors affecting purchasing decisions, according to Nielsen. Data from the market research firm’s “Made In Which… Country?” report revealed 59 percent of respondents said they buy local brands because they support local businesses, with 65 percent of North American respondents expressing the opinion. When buying online, respondents said they are more likely to buy global brands for durable and electronics and local brands for consumable products.