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Chobani’s Olympics Ads Emphasize Need For Good Foods To Be Great

July 7, 2016: 12:00 AM EST
U.S. yogurt maker Chobani has come up with a new ad theme and campaign as the Rio Olympics approach. Instead of “Naturally Powering Team USA,” used for the London and Sochi games, the theme is: ”You Can Only Be Great If You’re Full Of Goodness.” More than 40 videos have been prepared for the campaign. They include commercials, digital video profiles, workout routines and cooking segments featuring the athletes it is sponsoring. An ancillary theme of the campaign, which is managed by the Opperman Weiss agency, is the “No Bad Stuff” phrase Chobani has been using to stress that its yogurts contain no artificial ingredients or GMOs.
Jessica Wohl, "See The Spot: Chobani Stresses Goodness In Olympics Push", Advertising Age, July 07, 2016, © Crain Communications
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