German Firm Unveils Breakthrough Packaging For Ready-To-Drink Cocktails

A German company has developed a packaged cocktail that delivers fresh, genuinely flavored alcoholic beverages, according to Datamonitor Consumer’s Product Launch Analytics. Todd’s Push & Chill Cocktail’s chillable, pouch-packed, 12 percent alcohol cocktail contains a second, smaller pouch that holds “intense fruit essences” protected against light and direct contact with the alcohol drink ingredients in the rest of the pouch. According to a Datamonitor Consumer analyst, “The ‘pouch within a pouch’ concept is a breakthrough in ready-to-drink cocktails” because it keeps perishable flavors and ingredients fresh until used.