Grocery Chain Renames, Expands Its Natural, Organic Product Line

A Michigan-based retail grocery chain is combining its house organic and natural foods line under one brand name and says sit plans to expand the 225-product family to 325. Meijer says the products – including granola chips, coconut oil, macaroni and cheese, juice boxes and spices – will be branded “True Goodness” to reflect consumer desire for healthier options, especially less-processed foods. They will contain no artificial ingredients or hydrogenated oils. USDA certified organic items will not contain GMOs, growth hormones, antibiotics, conventional pesticides, synthetic fertilizers or ionizing radiation.