Kraft Foods Splits, Aims For Better Performance And Shareholder Value

Kraft Foods Inc.'s board of directors plans to divide the company into two independent public companies through a tax-free divestiture of the North American business to company shareholders. A $32 billion company will take care of Kraft Foods' faster growing global snacks business, while the second company, with $16 billion in revenue, will take control of the North American grocery business. The food company has expanded its global snacks business by acquiring some of the biggest companies in the market, notably Cadbury,  while its North American grocery business focused more on increasing its revenue through innovations in product development and marketing and aiming for higher margins. The spinoff highlights the company's efforts to improve performance and shareholder value.