Lawsuit: Use Of Glyphosate Disqualifies General Mills' Use Of The Term “100% Natural”

General Mills is misleading consumers by claiming that its Nature Valery granola bars are “made with 100% natural whole grain oats,” three nonprofit organizations allege in a lawsuit. In fact, the suit charges, the company’s granola bars contain traces of the herbicide glyphosate, the active ingredient in the weed killer Roundup. The suit was filed in Washington, D.C., under the District of Columbia’s Consumer Protection Procedures Act. The plaintiffs are asking a jury to find that General Mills’ “natural” claim is unlawfully deceptive and misleading and should be removed from the market. Participants in the suit are Moms Across America, Beyond Pesticides, and Organic Consumers Association with the Richman Law Group.