New Thanksgiving Trend Focuses More On Friends Than Family

It would seem to be a trend among affluent Americans – the Millennials demographic, actually – because it’s unlikely that anyone else could afford it. The trend is called “Friendsgiving,” and the idea is basically to stage a Thanksgiving dinner for family, then another one for single friends. If one Thanksgiving is expensive and time-consuming to provision and prepare, imagine two or even three. An example is the Riley family of Harrisburg, Pa., who prepare a big turkey and ham for 20 friends each year, each of whom brings a dish they cooked up. The idea, which exploded on social media over the past few years, has also caught on among grocery retailers. Some chains, including Peapod, created marketing campaigns and social media promotions around #Friendsgiving. They have also included recipes on their blogs targeting Millennial celebrations with friends.