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Panera Chides Competitors About Use Of Non-Clean Ingredients In Menu Items

January 29, 2018: 12:00 AM EST
Fast-casual restaurant chain Panera has set up a committee of food experts who can advise competitors on how to start using natural “clean” ingredients in their menu items. The experts who comprise Clean Consultant can also be hired by other restaurant chains to learn how to get more active in food policy issues. The feisty company has also begun marketing a revamped breakfast sandwich; asked the FDA to clearly define the term “egg;” and called out rivals Chick-fil-A and Starbucks for using additives in their egg sandwiches. [Image Credit: © Panera Bread]
Kate Taylor, "Panera Wants to Help Other Brands Clean Up Their Menus ' and it Shows How the Sandwich Chain is Doubling Down on a Key Strategy in a New Era", Business Insider, January 29, 2018, © Business Insider Inc.
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