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PepsiCo’s New Nutrition-Conscious Scientific Brain Trust Seeks Healthier Product Line

January 14, 2010: 04:27 AM EST
With the help of a dozen physicians and PhDs hired from leading health organizations, PepsiCo is rethinking its product line, both current and future, with a view toward making it either less unhealthy, Business Week reports. The company wants current products and new products to be less likely to increase the risk of diabetes and heart disease. One of the keys to this strategy is healthier ingredients that can work in a variety of products. For example, the availability of an all-natural zero-calorie sweetener derived from stevia led PepsiCo to devise several fast-growing brands, including the lower-calories orange juice Trop50.
Nanette Byrnes, "Pepsi Brings In the Health Police", Business Week, January 14, 2010, © BLOOMBERG L.P.
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