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Phase 2 Of U.K.’s Anti-Saturated Fat Campaign Urges Switch To 1% Milk

January 18, 2010: 10:53 AM EST
The U.K.’s Food Standards Agency has begun the second phase of the saturated fat campaign it launched in February 2009, using press, poster and radio ads to offer tips on trimming saturated fat intake. A keystone of phase 2, the FSA says, is an ad encouraging people to switch to 1% fat milk. The FSA cites a recent survey finding that people who use semi-skimmed milk are just as happy drinking a lower fat milk. One percent fat milk has half the fat of semi-skimmed, and people who drink semi like the taste of one percent milk just as much.
Press release, FSA, "Consumers set for another milk revolution?", UK Food Standards Agency, January 18, 2010, © Crown copyright
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