Procter & Gamble Retains Crown As China's Most Popular Brand For Urban Households, Survey Shows

In China, there were 21 fast moving consumer goods companies reaching more than 100 million urban households during the year ending October 9, 2015, according to Kantar Worldpanel. Data from the market research firm revealed Procter & Gamble was able to keep its lead among all FMCG companies, reaching 153 million urban families, or 95.5 percent, during the past 12 months. China-based dairy companies Yili and Mengniu took the next two spots with 88.5 percent and 88.2 percent of urban households, respectively. In contrast, only 15 companies reached more than 100 million urban households in the country in 2012. Although P&G and Unilever kept their lead in the personal care and household care segments, Liby and Nice Group posted impressive gains of 5.4 percent and 3.7 percent, respectively, during the period.