Produce Distributor Renames Its Vegetable Trimmings And Sells Them As “SparCs”

A Canadian company believes that renaming the edible trimmings of vegetable processing – carrot tops, snapped-off green bean stems, etc. – transforms them from trash to saleable food. In much the same way that slimehead fish were renamed orange roughy, vegetable trim was renamed “SparCs” (pronounced sparks), which is actually scraps spelled backwards with a little stylization. Produce and specialty foods distributor Baldor says its Fresh Cuts program offers pre-sliced, diced or otherwise prepared vegetable trimmings – branded as SparCs – that it has saved for human or animal consumption, and kept from the landfill.  [ Image credit: © Tim Jewett ]