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Retail Food Outlets Are Riding The Breakfast-On-The-Go Wave
March 2, 2019: 12:00 AM EST
Market researcher NPD Group reports that the on-the-go breakfast trend is benefiting restaurants and other retail food establishment in the U.S. that cater to the growing number of busy commuters who can’t pass up the morning repast. The AM meal, whether snacks or breakfast, has been the only foodservice segment with year-over-year growth, according to NPD Group. Eating breakfast out can be both affordable and convenient, especially when it involves the top seller in the category, the very portable breakfast sandwich. The morning meal “represents a significant growth opportunity for retailers, especially with Millennials.”
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"Convenience Takes Over Breakfast",
NACS
, March 02, 2019, © NACS
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