Seasonal Products Rule The Chocolate Confections Market

Market researcher Mintel’s 2016 data on trends in confectionery product introductions show that global chocolate launches were dominated by seasonal offerings, especially Easter-themed products. In total, seasonal launches accounted for 25 percent of global chocolate product launches in 2016 and were the biggest area of new product development in the chocolate segment. Twenty-eight percent were centered on Easter, especially eggs, bunnies and other concoctions. Brazil accounted for 14 percent of global Easter chocolate product launches, France 11 percent, and South Africa 10 percent. According to Mintel, because these products are typically bought to help celebrate holidays or special occasions, they are fairly immune to recessionary pressures.