Strong Demand For Anti-Aging Skin Care Products Bolsters Beauty And Personal Care Industry

Premium beauty product sales rebounded strongly in 2010, driving the recovery of the global beauty and personal care industry. Also fueling the recovery was “dynamic innovation activity” in skin care, the largest market category, Natural Products Insider reports. The category is expected to grow three percent a year to $100 billion in sales by 2015, one fourth of which will come from sales of anti-aging products. Thanks to the focus on innovation, technically advanced skin care formulations based on stem cell technology and aesthetic medicine are showing up in new cosmeceutical products. A major disappointment, however, has been the slow start of nutricosmetics products, which have not yet surmounted the skepticism of consumers.