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UK Media Watchdog Bans Heinz Ad Because Of Unsubstantiated Health Claims

January 13, 2010: 03:01 AM EST
The UK's independent regulator of advertising across all media, including TV and the Internet, has banned a TV ad for Heinz Nurture infant formula and milk, ruling that the company made unsubstantiated health claims about the product’s ability to “nourish, protect and develop your baby.” Heinz explained its wording, noting that the "develop" claim, for example, came from the inclusion of omega-3 and omega-6 fatty acids that help develop the brain and eyes. But the Advertising Standards Authority was "concerned that the evidence submitted was not sufficiently robust to support the product's claims in relation to children's immunity and development."
Mark Sweney, "Heinz baby product ad banned over misleading claims", guadian.co.uk, January 13, 2010, © Guardian News and Media Limited
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