Waitrose Unveils Two Customer-Focused Marketing Initiatives

UK retailer Waitrose plans to launch two promotion campaigns. In partnership with sushi bars and counters company Sushi Daily, the retailer will open fresh sushi counters in as many as 50 of its stores across the country. Aimed at consumers looking for delicious and convenient food, Waitrose will offer delivery of on-the-go and food-for-later products. Also, to promote customer loyalty, the company is adding two batches of seasonal lines to its Pick Your Own Offers program for the holiday season.