Whitworths Develops Two Fruit-Based Bake Mix Add-Ins

A British supplier of dried fruits and nuts has launched a family of baking mixes that combine “natural ingredients with tasty indulgences.” Whitworths’ Mix ‘n’ Bake products, available only at Asda stores beginning in September, come in two flavors: Choc Salted Caramel and Dark Choc Cherry. The mixes contain, in addition to chocolate or caramel, either apple pieces or cherry berries, cherry apple pieces, and raisins. The mixes are added to recipes for cookies, flapjacks, cupcakes or brownies. The company said the products were developed after extensive market research and a public vote on its social channels.