Energy Drinks Are A – Potentially Harmful – “Guy” Thing

The main consumers of energy drinks are men, suggesting a connection between “masculinity ideology” and energy drink use, according to a U.S. study. Drinking energy beverages may be a way of “performing masculinity... a way to raise masculine capital." The researchers analyzed data from 467 adult males who were asked if they agreed with statements that suggested traditional masculine attitudes. They also asked what participants expected from energy drinks and whether they felt that the drinks affected sleep patterns. Young white men especially associated the drinks with participation in extreme sports or leading an active and competitive lifestyle. But the researchers warned that the high caffeine content of the drinks can have adverse health effects, especially when it comes to sleep.