Non-GMO, Organic Claims Led New Food Launches In 2015

The Mintel database of new food product launches shows a distinct upward trend in organic and non-GMO claims in recent years that include “everything from gluten-free to prebiotics.” Nearly 14 percent of U.S. retail food products launched in 2015 made organic claims, up from 11 percent the year before. The claim that has begun to resonate more and more with American food companies and consumers is non-GMO: 16 percent of new products declared they were non-GMO in 2015, up 10 percent from and three percent in 2012. Other popular food claims in 2015’s product launches were allergen-friendly (up from 23 percent to 26 percent), and vegan claims (up from five percent to seven percent).