Issue For September 15, 2015 to October 01, 2015

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Subject:	FOOD BUSINESS NEWS/Market Segments/Functional Foods or FOOD BUSINESS NEWS/Market Segments/Natural and Organic
Period:	September 15, 2015 to October 1, 2015
Geographies:	Worldwide
Categories:	All Categories
Contents Companies, Organizations Legal, Legislation, Regulation, Policy Products & Brands

Companies, Organizations

New Generation Of Superfoods May Not Be So Super

Foodies and health food groupies who thrive on the cutting edge of the superfood world have apparently moved beyond acai, quinoa and chia seeds, especially now that those once exotic foods are available at Walmart and Costco. Instead, they have latched on to the newest wave of rare, foreign and super-nutritious beverages: moringa, E3 live blue-green algae, citicoline, freekeh, turkey tail mushroom, sideritis, etc. All promise enhanced wellbeing or super energy. But nutritionists warn that a diet of fruits, vegetables, whole grains, protein, etc., is probably all anyone needs to stay healthy. And no one really knows whether these so-called superfoods are really any good for you at all. Some, eaten with certain medications, may... More

"New super-foods, from baobab to turkey tail, come with promises and caveats", The Los Angeles Times, September 12, 2015

New Quaker Oatmeal Ads Take A More Emotional Tack

PepsiCo-owned Quaker is launching a new ad campaign for its oatmeal brand that emphasizes nutritional preparation for a busy day and busy life. The “Off You Go” theme veers away from the most recent campaign that stressed the functional energy benefit of Quaker Oatmeal. The new campaign tugs a bit at the emotions: one of the ads shows a young girl progressing quickly from the school bus years to college graduation with the help of Quaker products. One of the advertising execs for the campaign said moms say “'Off You Go' to our kids all the time – that final send-off after the mad scramble of the morning.”

"It's Oatmeal Season and Quaker Is Getting Emotional", Advertising Age, September 12, 2015

fairlife: ‘We’re responsible for a large portion of the growth in the value-added dairy category’

BeverageDaily.com, September 11, 2015

Clean & Green

Nutraceuticals World, September 08, 2015

Kamani Oil Industries first Indian edible oil firm to get FDA licence

The Economic Times, September 03, 2015

Legal, Legislation, Regulation, Policy

USDA Says Organic Livestock Producers Can Tout Their Drug-Free Meats

The U.S. Department of Agriculture is allowing organic meat producers to use new language to advertise how livestock and poultry were raised without using beta-agonist drugs like ractopamine. The drugs, long banned in the raising of animals for export, continue to be used to produce domestic meats because animals gain weight while eating less. As much as 80 percent of pigs raised in the U.S. are given the drug. But from now on, consumers will see the phrase “produced without ractopamine” on packages of Organic Buttercroft bacon from Tendergrass Farms, and soon on similar products from other companies.

"New Type of Drug-Free Labels for Meat Has U.S.D.A. Blessing", The New York Times, September 04, 2015

USDA Reports Booming Organic Food Sales Since 2008

In the six years ending in 2014, organic farm sales in the U.S. rose 72 percent to $5.5 billion, the USDA reports, a sign of greater consumer acceptance of the agricultural livestock raising method that eschews chemical herbicides, insecticides and antibiotics. The agency collected the data using farmer surveys. Milk was the most popular organic food in 2014 ($1.1 billion), followed by eggs from free-range chickens ($420 million). Organic sales are not, however, widely dispersed: ten states accounted for 78 percent of sales in 2014. The USDA said California accounted for 41 percent of organic sales.

"Organic Survey (2014) ", News release, USDA, September 01, 2015

U.S. regulator sued for withholding information on GMO crops

Reuters, August 25, 2015

Products & Brands

Eastern Europe Will Show Greatest Growth In Dietary Supplement Sales

The European dietary supplement market will grow 9.5 percent in the next five years to €7.9 billion ($8.8 billion) in market value, according to Euromonitor. Italy, Russia, and Germany remain the biggest consumers of dietary supplements, though Germany’s position is slipping. Eastern European countries – especially Romania, Turkey, Bosnia-Herzegovina, Russia, and Macedonia -- will be the fastest growing marketplaces to 2020. Top selling brands in Western Europe include Abtei (Perrigo), Linex (GSK), Enterogermina Sanofi), and Aboca. Among the top brands in Eastern Europe are Magne B6 (Sanofi), Herbalife, Nutrilite (Amway), and Bifiform (Pfizer).

"Number cruncher: Europe’s key supplement markets, brands & opportunities revealed", NUTRAingredients-usa.com, September 22, 2015

New Healthier Cookie Varieties From Weight Watchers

U.K. consumers aren’t really turning their backs on sweet snacks, but they are asking that they be made a little healthier. Weight Watchers heard their plea and has come up with an answer. Indulgent Cookies, manufactured for Weight Watchers by Walkers Shortbread, each contain less than 83 calories and 1.1 grams of saturated fat. They also have more fiber, and contain no artificial flavors or preservatives. The three new flavors are made with a mix of butter and rapeseed oil, and contain at least 30 percent less saturated fat than standard butter cookies.

"Weight Watchers Launches New Indulgent Cookies", The Food & Drink Innovation Network, September 17, 2015

Category expansion continues for WhiteWave Foods

Food Business News, September 11, 2015

A New Wave Of Masculinity Hits The Shelves In Poland

Mintel, September 04, 2015

84% Of Americans Buy “Free-From” Foods Because They Believe Them To Be More Natural Or Less Processed

Mintel, September 03, 2015

F.D.A. Warns 5 Producers of Powdered Caffeine

The New York Times, September 01, 2015

Blue Sky Family Farms Introduces Free Range, Pasture Raised Eggs

Prepared Foods, August 28, 2015

Monsanto’s super-broccoli shouldn’t scare you, but its plans for global vegetable domination might

Quartz, August 28, 2015