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Subject:
FOOD BUSINESS NEWS
Period: August 11, 2024 to August 18, 2024
Geographies:
Worldwide
Categories:
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Contents
 
Companies, Organizations  

Pom-Bear Adds Cheese And BBQ Flavors To Snack Lineup

KP Snacks is expanding its Pom-Bear range with two new flavors, Cheese and BBQ, launching in August. These non-HFSS, vegan and gluten-free snacks are designed for lunchboxes and family snacking. The launch coincides with Pom-Bear's first TV campaign since 2018, airing on September 9, which promotes the playful connection between parents and children through the tagline, "Put a little Pom in your Day." The new flavors are available in multipacks; Cheese is also available in single packs. They join the popular Original flavor. 

"KP Snacks debuts new look for Pom-Bear, launches new flavours", Asian Trader, August 12, 2024

Redefining Banana Chips For Global Markets

Manas Madhu, co-founder of Beyond Snack, transformed Kerala's banana chips brand into a thriving business after quitting his corporate job in 2015. Madhu's vision included standardizing production to ensure consistent taste and quality, leading to the launch of Beyond Snack in 2020. The brand offers a variety of flavors, including coconut oil-based options, aiming to compete with global snack giants like Lay's. With a 95 percent automated facility, production has surged, and the company now partners with 220 farmer groups for high-quality bananas. Beyond Snack expanded its distribution across India and exports to 15 countries. Projected to reach Rs 100 crore in revenue by FY25, the company plans to achieve full profitability by 2026 and aims to make banana chips a standalone category. The startup, backed by $5.98 million in funding, employs a predominantly female workforce and is committed to further expansion and innovation in the better-for-you snack market.

"This Alappuzha startup has a crisp plan with its banana chips", Your Story, August 06, 2024

Hain Celestial Offers Healthy Back-to-School Snack Solutions

According to a company press release, as the back-to-school season kicks off, Hain Celestial Group provides a range of nutritious and convenient snack and meal prep options for busy families. Over half of parents seek better-for-you snacks that also appeal to their kids; almost 60 percent want on-the-go snack options. With many parents seeking better-for-you snacks, Garden Veggie Snacks™ and Earth's Best® Organic products offer tasty solutions for kids. Parents can enjoy Terra® Original Vegetable Chips, for example, while younger children can snack on Earth's Best® Organic Pouches. These products are available at major retailers like Walmart, Amazon and Target.

"From the Breakfast Table to Snacks On-the-Go, Hain Celestial Provides Delicious, Better-For-You Essentials for Back to School", PRNewswire , July 31, 2024

Deals, M&A, JVs, Licensing  

Utz Expands Florida Presence With DSD Route Acquisition

Utz Brands has strengthened its footprint in Florida's salty snack market by acquiring around 65 direct-store delivery routes from National Food Corp. This deal, which includes coverage of key areas like Miami and Fort Lauderdale, builds on a 2021 acquisition of 21 DSD routes in central Florida. With over 200 independent operator-run routes now under its control in the state, Utz is focusing on Florida as a critical market due to its large consumer base and high snack sales. The company plans to boost investment in the region with enhanced retailer support, expanded distribution, and increased service capabilities. Terms of the deal were not disclosed.

"Utz Brands expands direct store delivery network in Florida deal", Just Food, August 13, 2024

Finance, Economics, Tax  

Boundless Secures £1.5M To Expand Gut-Healthy Snack Range

UK-based Boundless, a healthy snacking brand focused on gut health, has raised £1.5 million from prominent investors, including Graze co-founder Ben Jones. The female-led company, founded by Cathy Moseley, offers high-fiber, gluten-free vegan snacks designed for on-the-go consumers. Boundless has seen significant growth, with a 110 percent year-on-year increase in sales value and 171 percent in volume this year. The brand has expanded its distribution network through new foodservice deals and major retailers like Lidl and Ocado. Boundless aims to capture 1 percent of the better-for-you snack market by its financial year-end.

"Boundless secures £1.5m investment for gut-friendly snacks", FoodBev Media, August 05, 2024

Marketing & Advertising  

Garden Veggie Snacks Launches 'YUMbelievably Delicious' Campaign

Garden Veggie Snacks™ has unveiled its first national Masterbrand campaign, "YUMbelievably Delicious," to emphasize its commitment to providing better-for-you snacks that are both fun and flavorful. The campaign invites families to explore imaginative snack experiences, highlighting the brand's diverse portfolio, including Veggie Straws®, Puffs, Wavy Chips, Stacked Chips and the new Flavor Burst™ Tortilla Chips. Developed by BrandFuel Co., the campaign will roll out in the US and Canada, featuring dynamic video ads and social media engagement. 

"Garden Veggie Snacks™ Sparks Imagination and Fun in New "YUMbelievably Delicious" Campaign", PRNewswire , August 13, 2024

Products & Brands  

GoodSAM Launches Sustainable Crispy Fruit Chips

GoodSAM Foods has introduced Crispy Crunchy Fruit Chips, a new line of healthy snacks now available at Whole Foods and online, with availability on Amazon and Thrive Market coming later. Crafted by women in Colombia, these fruit chips celebrate regenerative agriculture, supporting communities in the Paramos ecosystems. Available in five varieties, including Pineapple Slices and Plantain Chips, the chips are vegan, non-GMO and made without added sugars or preservatives. GoodSAM’s mission emphasizes sustainability and supporting smallholder farmers, aligning with its broader commitment to creating food that's "Good for You, Good for Farmers, and Good for the Planet." 

"GoodSAM Introduces Irresistible Fruit Chips: The Crispy, Crunchy Sustainable Snack Now at Whole Foods Nationwide", PRNewswire-PRWeb, August 13, 2024

Mission MightyMe Launches Nutty Puffs In Target Stores

Mission MightyMe, a children's food brand focused on preventing food allergies, has secured $2.35 million in funding and will launch its Nutty Puffs in select Target stores on August 25. This marks the brand's first venture into brick-and-mortar retail, expanding its reach to help families follow pediatric guidelines for early nut introduction. Nutty Puffs, made with over 50% nuts, are organic, non-GMO and free from artificial flavors, palm oil and cane sugar. The brand says they the only baby-friendly puffs containing sufficient quantities of peanuts and tree nuts. All products are Clean Label Project Purity Award recipients.

"Mission MightyMe raises $2.35 million, debuts Nutty Puffs", Snack Food & Wholesale Bakery, August 08, 2024

The Happy Pear Brings Healthy Snacks To The UK

The Happy Pear, an Irish brand known for promoting plant-based eating, is expanding into the UK market with a new range of healthy food products. Founded by twins Dave and Steve Flynn in 2004, the brand's mission is to encourage people to eat more vegetables daily. The UK launch features their ambient product line, including high-fiber granola and Vita Vibe vitamin drinks, with plans to introduce more items, including chilled products. The Happy Pear emphasizes natural, minimally processed ingredients and sustainable packaging, aiming to meet the growing demand for healthier, convenient food choices without compromising on flavor.

"Irish brand The Happy Pear launches healthy range in UK", Asian Trader, August 08, 2024

AshaPops Expands Water Lily Snacks Nationwide

AshaSuperfoods, co-founded by Northeastern graduate Jai Farswani and his mother, is bringing their plant-based snack, AshaPops, to retailers nationwide. AshaPops are flavored, popped water lily seeds inspired by the ayurvedic diet, offering a healthy, allergen-free alternative to conventional snacks. The idea for AshaPops originated when Farswani’s mother packed the seeds as a snack during a visit to Los Angeles. After positive feedback, they began selling the snacks at local farmers markets in 2017. AshaPops quickly gained popularity and are now available in major retailers including Whole Foods and ShopRite. With a focus on promoting plant-based, ayurvedic foods, AshaSuperfoods aims to expand its product line and reach more consumers across the US. AshaPops are vegan and free of gluten, grain and soy, and contain 120 calories a bag. 

"How AshaPops, founded by a Northeastern grad and his mom, are revolutionizing snacks with popped water lily seeds", Northeastern Global News , August 06, 2024

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