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Period: June 17, 2018 to June 24, 2018
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Midwest Supermarket Chain Hy-Vee Has Success Selling Sourdough Breads

A Hy-Vee supermarket in Urbandale, Ill., sells about 400 half- and full-loaves of sourdough bread every week in four varieties: regular, roasted garlic, rye, and jalapeño-cheddar. The volume sold makes sourdough one of the most popular breads at the store and inspired the store manager to sell sourdough rolls. The Hy-Vee experience is an example of a trend among supermarkets to offer more natural, preservative-free breads. Authentic sourdough is made with only flour, water, and salt, and no other additives or preservatives. According to Mintel, sourdough bread is also a facet of another growing food trend: fermented foods such as sauerkraut, kimchi, and kombucha.  About 50 Hy-Vee stores in the Midwest were taught how to make sourdough starter, and now bake the loaves on a regular basis.

"Sweet sales for sourdough", Supermarket News, May 30, 2018

Healthful Baked Snacks For Kids Who Are “Picky Eaters”

Freedom Foods North America, a unit of the Australian company, is introducing a line of healthful, affordable snacks for kids who are “picky eaters.” Messy Monkeys are baked whole grain non-GMO sorghum and quinoa bites available in kid-friendly flavors, including pizza, cheese, and apple. Each serving contains 14 percent protein, seven percent fiber, one gram of sugar, and less than 100 mg of salt. Messy Monkeys are sold in a 10-pack for $5.99 and are available for now only through Amazon. The company said distribution partnerships with multiple natural foods retailers will be announced soon, and the snacks will be selling nationwide by the end of the year.

"Messy Monkeys balances nutrition with affordability for US launch", FoodNavigator-USA.com, June 01, 2018

Bakery Debuts Line Of Clean Label Minicakes

Family-owned California bakery Sugar Bowl Bakery has launched a line of clean label miniature “Button Cakes” in four flavors. The minicakes are made with butter and eggs, contain real fruit and vanilla bean seeds, but no artificial flavors, colors or preservatives. The Button Cakes – available in tropical mango, wild blueberry, lemon zest and madagascar vanilla flavors – will be sold in eight- and 16-count packages in retail stores throughout the U.S.  They were introduced at the recent International Dairy Deli Bakery Association Show in New Orleans, La.

"Sugar Bowl Bakery Expands Product Line with Launch of its New Button Cakes At The International Dairy Deli Bakery Association Show", Globe Newswire, June 04, 2018

Clean Label Muffin Start-up Secures $2.5M In Seed Funding

N.Y.-based clean label muffin bakery start-up Soozy’s has snagged $2.5 million in seed funding from two VC companies. The company's products are certified gluten-free, certified paleo, Non-GMO Project Verified, and contain no gums, fillers, refined sugars, grains, dairy, peanuts, soy or additives. Soozy's products can be purchased online or in 500 retail outlets in Texas, the Northeast and Mid-Atlantic, including H-E-B and Wegmans. Investors include BIGR Ventures, a growth equity fund, and AccelFoods, an investment fund that focuses on innovative, high-growth packaged food and beverage companies.

"Soozy's Closes on $2.5 Million in Seed Capital From BIGR Ventures and AccelFoods", PRNewswire, June 07, 2018

Comment & Opinion  

The Power Of Digital Is Driving Coca-Cola’s “Consumer-Centric” Strategy

At the Consumer Goods Forum in Singapore recently Coca-Cola CEO James Quincey emphasized his company’s commitment to a digital and ecommerce future when he noted that digital will put Coke products “within a click’s reach of desire.” He cited as evidence what’s happening in China, where there are four times as many mobile users as in the U.S., and “rapid and exponential growth” in digital technologies is driving change in Asia’s beverage industry. Quincey said the strategy of creating a consumer-centric product portfolio is based on making Coke products a part of peoples’ lives by offering the brands they want in the package sizes they prefer. Digital tools will make that happen.

"Coke should be ‘within a click’s reach’ of consumers, CEO says", FoodBev.com, June 15, 2018

Market News  

Coca-Cola Ponders Bid For GSK’s Horlicks Malted Beverage Brand

Coca-Cola may be looking to solidify its commitment to India as it contemplates a bid for children’s malted drink brand Horlicks, marketed in India by pharmaceuticals company GlaxoSmithKline Consumer Healthcare, which has a 72.5 percent stake. Nestlé and Kraft Heinz are also thought to be considering a bid for the 145-year-old $3.3 billion Chicago-based brand. Coca-Cola is committed to offering more healthful beverage options in India beyond soft drinks and expects to invest $1.7 billion there through 2023 developing region-specific juices made from native fruits. 

"Coca-Cola, Nestlé and Kraft Heinz eyeing GSK’s Horlicks – reports", FoodBev.com, June 15, 2018

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