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Period: May 30, 2021 to June 6, 2021
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Federal Judge Certifies Plaintiff Classes In KIND Advertising Suit

Despite the lack of a uniform definition of the term “natural,” especially as it applies to foods, a federal judge in the Southern District of N.Y. has certified three classes of plaintiffs in three states who allege that KIND LLC, maker of eight brands of BFY snack bars, deceptively marketed several products as “all natural” and “non-GMO” even though they purportedly contain synthetic and genetically modified ingredients. According to an article in the National Law Review, the decision by Judge William H. Pauley III was “somewhat surprising, given the deep reservoir of class certification decisions finding that, where plaintiffs fail to establish a controlling definition for a key term or phrase in the challenged advertisement, individual issues predominate and class certification should be denied.” Pauley found, nevertheless, that the definitions cited by the plaintiffs weren’t all that different from one another. The FDA has declined to adopt a formal definition of the term ...  More

"Judge Looks 'KIND'ly Upon Certifying Class in Snack Bar Advertising Suit", JD Supra , May 25, 2021

Companies, Organizations  

Takis Expands Super-Hot Snack Lineup

The Mexican snack brand, owned by Grupo Bimbo business unit Barcel, is branching out beyond its mouth-singeing corn chips lineup into popcorn, chips, and other fiery salty snacks. Takis Waves Fuego (wavy potato chips), Takis Watz (spiral stick), Takis Pop (popcorn), and Takis Stix (stick-shaped corn snacks) all deliver the fiery flavors of the original tortilla snack. Takis first expanded beyond tortilla snacks with the introduction of Takis Hot Nuts in October 2020. Launched in the U.S. in 2001, Takis has reported 25 percent growth year-to-date, outpacing the salty snacks category, which sees 10 percent growth year-to-date. Despite stiff competition, hot snacks is a growing category. And, FoodDive says, Takis may be able to take advantage of Gen Z consumers, who have helped its popularity skyrocket through social media campaigns.

"Takis expands further into snacking with 4 new products", Food Dive, May 25, 2021

Real Food From The Ground Up Expands Into Carroty Snacks

The Fairfield, N.J.-based maker of veggie-based snacks has launched Purple Carrot Crackers. Made with real purple carrots, the snacks are vegan, non-GMO, and gluten-free. The company’s main product lines feature snacks made from cauliflower and butternut squash in several formats: crackers, stalks, pretzels, chips, and tortilla chips in cheddar, sea salt, nacho, parmesan, and cinnamon flavors. The snacks are sold in grocery stores and online in packs of six 4-ounce bags for about $25 a pack.

"Purple Carrot Crackers", WholeFoods Magazine , May 25, 2021

BFY Cereal Start-Up Focuses Heavily On Brick-And-Mortar Retail

Like every food and beverage maker over the past 14 months, Three Wishes breakfast cereal faced daunting marketing challenges brought on by the pandemic. But the developer of the product, a mom picky about the diet of her young child, stuck to her guns, mostly steering clear of ecommerce and direct-to-consumer. The company doubled down on brick-and-mortar retail grocers and saw a huge payoff. Three Wishes says it went "from zero to multi-millions in sales" in the last year thanks to national retail accounts like Sprouts, Whole Foods Market, and Wegmans. The brand plans to have its cereal on the shelves of as many as 2,000 stores by the end of 2021.  A serving of Three Wishes cold cereal contains eight grams of plant-based, vegan protein, making it a grain-free, nutrient-dense, clean ingredient cereal – in cinnamon, honey, unsweetened, cocoa, fruity, and frosted flavors – that tastes good to kids and adults. 

"The next wave of cereal is here", Fortune.com, May 23, 2021


Glanbia Nutritionals Says Its Ingredients Help Snack Makers Stay On Trend

The Chicago-based food ingredients company says market data support the use of a couple of its protein products by snack makers. For example, while the plant-based protein segment is considered a niche market compared to dairy-based protein, consumer interest and demand are growing exponentially, thanks to more diversified diets, consciousness of sustainability issues, animal welfare issues, and allergen avoidance. In response, the company has created BarHarvest Pea Protein, which adds protein fortification and is an allergen-free, gluten-free, kosher protein ingredient. Still, consumers in some countries are loyal to dairy, so Glanbia created whey protein concentrate solutions OptiSol 1005 and 1007, which are heat stable even in high processing conditions.

"Spotlight on snacking: Occasions and food rituals evolve amid COVID-19, says Glanbia", Food Ingredient First, May 24, 2021

Deals, M&A, JVs, Licensing  

Utz Brands Partners With Ferrara To Fill Snack Variety Pack Void

The Hanover, Pa.-based chips and pretzels maker is joining with Ferrara (Chicago, Ill.), a related company of the Ferrero Group, to respond to growing consumer demand for snack food variety packs. More than 60 percent of consumers prefer sweet and salty varieties in a multi-pack, but only 16 percent of available multi-packs offer that variety. Ferrara and Utz say their work together will focus on filling that gap. Beginning in January 202, the companies will launch a diverse portfolio of different sized snack variety packs, competitively priced with suggested retail prices ranging from $4.99 to $12.99. The variety packs will include cookies, pretzels, cheese balls, popcorn and more. Ferrara’s portfolio includes SweeTARTS, Trolli, BRACH'S, Black Forest, NERDS, Lemonhead, Red Hots, and Now and Later. 

"Utz & Ferrara to Partner on New Sweet & Salty Snack Food Variety Packs", Business Wire, May 24, 2021

Innovation & New Ideas  

Portuguese Firm Is Supplying Microalgae Formats To The Food Industry

New consumer dietary habits, coupled with growing demand for sustainable agriculture and healthier foods, is driving food industry interest in microalgae. Portuguese company Allmicroalgae, which firmly believes the plant-based protein is good, not just for vegetarians or vegans, but for "people who are sick and who have difficulties eating high protein products." Its technology involves processing that concentrates the microalgae cells to make a paste for the aquaculture market. The concentrate can also be made into a powder that can be used as an ingredient or a food supplement. The company is developing algae-based applications for foods like cookies, bread, snacks and spreads.

"Is microalgae the sustainable food of the future? ", Euro News, May 25, 2021

Marketing & Advertising  

Bobo’s Chooses Artists To Create Packaging For New “Pride Bar” Promotion

The Colorado-based snack brand has partnered with three artists from the LGBTQ+ community to design the limited-edition packaging of the brand's third annual Pride Bar, a version of the company’s Lemon Poppyseed Oat Bar. The artists were chosen “for their unique and inspired artistic styles” to deliver their own expression of Pride for the LGBTQ+ community. Each of the artists' designs will be featured on the Bobo's Pride version of the snack bar and will include a personal statement from each artist on what pride means to them. Bobo's is donating 100 percent of profits from sales to national partner PFLAG National. The bar will be available through 2021 and will help provide support and materials to LGBTQ+ individuals and families, according to the company.

"Bobo's Launches Its Limited-Edition LGBTQ+ Artist Series Pride Bars", PR Newswire, May 25, 2021

Products & Brands  

McCormick Launches A Snack Based On A Holiday Side Dish Favorite

The limited time French’s Green Bean Casserole Snack Mix is made with French’s Fried Onions, and crisp vacuum-fried green beans and mushrooms, and seasoned like the holiday side dish. The flavors are a blend of green beans, the umami of mushrooms, and a tang from the sour cream notes. The fried onions add a crunchy texture. Available for a limited time, a 16-ounce bag of French’s Green Bean Casserole Snack Mix costs $8.95 online.

"French’s Green Bean Casserole Snack Mix is the ultimate snack innovation", Fansided.com, May 19, 2021

Research, Studies, Advice  

Sixty Percent Of Its Mainstream Foods Are Unhealthy, Nestlé Admits

The report, which excluded categories such as baby formula, pet food, coffee, and medical nutrition, said come categories of the foods and drinks included in the 60 percent “will never be healthy” no matter what changes are made. Nevertheless, the company has worked for years to improve the nutritional footprint of its products, reducing sugar and sodium content in its products, and adding ingredients such as whole grain, protein, fiber, and micronutrients. These efforts co-exist alongside a guiding company principle: a healthy diet means finding a balance between well-being and enjoyment. In other words, there must be room for indulgent foods, consumed in moderation.

"Nestlé’s transparency on unhealthy products a saving grace from PR crisis", Marketing Interactive, June 02, 2021


Mintel: Being Healthy Is No Longer Just About Losing Weight

Bakers and snack makers in the BFY arena need to be aware of how the pandemic has shifted consumer dietary concerns and behaviors if they want to take advantage of emerging opportunities, market researcher Mintel says. No longer is being healthy just about losing weight or exercising. The data show that consumers’ top priorities now center on strengthening the immune system, managing stress, improving sleep quality, and eating more healthful foods. And, issues such as sustainability and contributing to a healthy society are now part of the BFY mindset. Products that promote wellness – clean label, natural, reduced sugar or salt, etc. – are even more important since the onset of the pandemic. Lastly, there is an opportunity for bakers and snack makers to introduce foods that promote mental and emotional health.

"Taking better-for-you to a ‘better’ place", Baking Business, May 25, 2021

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