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Period: June 6, 2021 to June 13, 2021
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Companies, Organizations  

Offcuts Become EdgeNola In Repurposing Of 88Acres Snack Bars

When Boston-based allergy-friendly 88Acres bakery makes its cinnamon-flavored Seed+Oat Bar Thins, a popular free snack on JetBlue airlines flights, the edges are trimmed to ensure clean lines. As a "zero food waste" bakery, however, it had to find some way to upcycle those trimmings, and that's how Cinnamon Maple Edge'nola was born. Made in a facility that's free from peanuts, tree nuts, gluten, dairy, eggs, soy, and sesame, Edge’nola contains organic sunflower seeds, organic pumpkin seeds, flax seeds, gluten-free certified oats, brown rice syrup, maple syrup, organic cinnamon, and sea salt. The snack is kosher, vegan, and certified by the Non-GMO Project and the Gluten-Free Organization. 

"JetBlue's In-Flight Snack Bar Edges Are Turned Into Tasty Granola Snacks", Treehugger, May 31, 2021

Asia Pacific Region Touts Insects As Sustainable Protein Source

Governments and food industry players in the region are increasingly enthusiastic about the insect-based food industry as an alternative protein source that is both healthy and sustainable. Globally, the edible insect industry is expected to increase in value to hit more than $1 billion by 2023, with more than 2,100 insect species eaten as food in countries worldwide. In the Asia Pacific region, research analysts predict this market to hit $270 million by 2024. South Korea is a leader in the region, thanks to laws and frameworks already in place governing the development of the sector. As a result of the government’s investment – including its Third Comprehensive Plan For Nurturing The Insects and Sericulture Industry – farmers and food firms involved in the insect-food industry increased 280 percent to 2,535 between 2015 and 2019. Other countries actively building an insect-based food industry include Australia, Myanmar, Thailand, Vietnam, and Malaysia.

"Big bug boom: Health and sustainability bigAsia Pacific Region gest drivers as APAC governments increase backing for million-dollar edible insect industry", Food Navigator Asia, May 31, 2021

Shore Wins Prestigious “Free From” Award For Spicy Seaweed Chips

The Scottish seaweed company beat out a slew of national food brands to win a snack category Gold Award for its Sweet Sriracha Seaweed Chips. Shore also landed two other awards at the prestigious U.K. Free From Food event in the food innovation and store cupboard categories. The bronze award in Innovation honored its Lightly salted Chips; the silver award in the Store Cupboard category was bestowed on its Black Kale Seaweed Pesto. Earlier this year, the company won a Great Taste World Innovation Award, having impressed the panel of industry experts with the innovative concept of turning a sustainable, local superfood into better for you snacks and foods that taste delicious. Shore, based in the North East of Scotland, is primarily engaged in harvesting and wholesaling seaweed and producing healthy snacks made with seaweed.

"Shore the Scottish Seaweed Company wins Gold at the Free from Food Awards", Pressat, May 31, 2021

NatureBox Adds Healthy Snacks, Beverages From Partner Companies To Its Portfolio

The Redwood City, Calif.-based provider of functional snack boxes for companies and consumers is launching the NatureBox Partner Market, which adds vetted wellness snack and beverage products from partner companies. The idea behind the NatureBox Partner Market is to offer more variety, without overwhelming consumers, the company says. Initial Partner Market beverages include RISE Brewing Co's organic nitro cold brew coffee and lattes, Twrl Tea's plant-based organic milk teas, and Chameleon x Dripkit single serve pour over coffee. Snack products include BEHAVE's seriously good gummy bears, Mustache Munchie's organic crackers, and Stryve's beef Biltongs.

"Curated Wellness Snacks You Can Trust, All In One Place: Introducing NatureBox Partner Market", PR Newswire, May 26, 2021

New Hippeas Promo Campaign Features Minions-Themed Snacks

The Plainview, N.Y.-based maker of vegan chickpea snacks has launched a limited-edition Minions-themed version of its Chickpea Puffs in the best-selling vegan white cheddar flavor. The snacks – four grams of plant-protein, three grams of fiber, 130 calories per one-ounce serving – will be available in both a six-pack of one-ounce bags and a 10-ounce family size bag. The promotional campaign coincides with the premier of Rise of Gru, the latest installment of the animated Universal studios franchise Minions. Hippeas has replaced its familiar chickpea smile graphic for a smiling, goggle-wearing Minion on-pack. The Minions-themed Hippeas snacks will be available nationwide online and at Whole Foods Market and other select retailers from June 1 through July 31.

"Hippeas Launches Limited-Edition Minions-Themed Snacks", PR Newswire, May 26, 2021

Marketing & Advertising  

Macro Snacks Founder Rebrands To Escape Niche Market Shackles

Thanks to an SKU Accelerator program, the founder of the Charlotte, N.C.-based snack chip start-up realized that rebranding was necessary to fully scale his product. Justin Wiesehan says a lot of customer research among customers and non-customers convinced him that being a diet-focused, niche product was very restrictive. He also found that repeat customers were using the snack as an alternative to less-healthy options. As a result, Wiesehan hopes the new name – HA!, for Healthy Alternative – along with bolder, louder packaging, will land the chips on grocers' shelves next to familiar crunchy snack foods. Each of the seven flavors of HA! chips is gluten-free – all but Pizza Pie are vegan friendly – and each bag contains 11 to 12 grams of protein. The products are available online and soon in retail grocery stores.

"Charlotte start-up Macro Snacks steps away from health-food moniker with complete product rebrand", Charlotte Business Journal (North Carolina), May 26, 2021


Internal Nestlé Report Admits 60 Percent Of Its Mainstream Foods Are Unhealthy

The report, which excluded categories such as baby formula, pet food, coffee, and medical nutrition, said come categories of the foods and drinks included in the 60 percent “will never be healthy” no matter what changes are made. Nevertheless, the company has worked for years to improve the nutritional footprint of its products, reducing sugar and sodium content in its products, and adding ingredients such as whole grain, protein, fiber, and micronutrients. These efforts co-exist alongside a guiding company principle: a healthy diet means finding a balance between well-being and enjoyment. In other words, there must be room for indulgent foods, consumed in moderation.

"Analysis: Nestlé’s transparency on unhealthy products a saving grace from PR crisis", Marketing Interactive, June 02, 2021

Products & Brands  

Nunbelievable Unveils Keto-Friendly Cookies

The two-year-old New York-based food start-up’s new keto-friendly cookies are non-GMO, free from artificial flavors, gluten-free, low in carbs, and contain no added sugars. Available online in Chocolate Chip and Pecan Sandy flavors in packs of three or six, the cookies join Nunbelievable’s family of four varieties of artisanal cookies and four flavors of shortbread cookies. The company, in partnership with New York City Relief, North Texas Food Bank, and the Joshua's Heart Foundation, has pledged to provide one meal to a food pantry to feed a person struggling with hunger for every cookie purchased. 

"Nunbelievable Launches New Chocolate Chip and Pecan Sandy Keto-Friendly Cookies", PR Newswire, May 27, 2021

Whole Foods Market Predicts Future Plant-Based Food Trends

The Austin, Texas-based “free from” grocery chain bases its predictions on its Trends Council members' industry knowledge, product-sourcing expertise, and hands-on work with emerging and existing plant-forward brands. Among the plant-based food trends of the future: cheese alternatives that are made with nut-based milks and ingredients like black garlic truffle, dill Havarti and chive; meat substitutes for backyard grilling, including hot dogs, Italian-style sausages, and  jackfruit BBQ; plant-forward foods for kids, including nuggets, yogurt tubes, and ice pops; seafood substitutes, made with legumes and banana blossoms, including fish sticks and no-tuna sandwiches; and dips and cream cheese alternatives in flavors like French onion, ranch, and queso. According to the Hartman Group, nearly 48 percent of consumers look for products labeled “plant-based.” 

"Whole Foods Market Releases First-Ever Plant-Based Trend Predictions", Business Wire, May 26, 2021


Mondelēz Australia Sees Benefits To Its Snack Business From COVID-19

The pandemic’s creation of a work-at-home culture in Australia certainly benefited the snack industry in general and Mondelēz in particular, according to the company’s State of Snacking report for 2020, based on a survey of more than 500 consumers. Significant was the finding that consumers, particularly younger ones, snacked more frequently during the lockdowns. Ninety-one percent of adults said they are either snacking more or at the very least the same amount; 37 percent said they have been snacking more during the pandemic than before it. Seventy percent of Millennials and centennials (Gen Z) especially say they prefer snacks over meals. As to snack choices, 58 percent said they pay attention to the types and content of snacks eaten, and 64 percent maintain control over the portion sizes eaten.

"Pandemic snack attack: Rise of work-from-home culture driving snacking trend in Australia - Mondelēz’ report", FoodNavigator-Asia.com, June 01, 2021

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