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Period: March 6, 2022 to March 20, 2022
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Expo West Includes New Arrivals For The Snacks Aisles

Natural Products Expo West at Anaheim, CA, will in early March showcase several better-for-you snacking innovations. They include a new savory line called Mighty Lil' Crunchy Corn from Seapoint Farms, adding to the current product lineup of Mighty Lil' Lentils, Dry Roasted Edamame, Edamame Pasta and Seaweed Crisps. The Crunchy Corn contains 100% whole grain non-GMO corn and is vegan, gluten-free, allergen-friendly, kosher and free of trans fat and cholesterol. Pipcorn is bringing its five top-sellers - Heirloom Popcorn, Heirloom Cheese Balls, Heirloom Corn Dippers, Heirloom Crackers, and Heirloom Crunchies. The brand says it is reinventing childhood snacks with better-for-you and sustainable options based on its heirloom corn. Whisps is showing its new Cheese & Pretzel Bites, made with 100% real cheese, pretzels and spices, and including 7-8g of protein. BodyBar Protein will display its new protein bars, with vegan and non-vegan options containing grass-fed whey, collagen peptides and ...  More

"Sneak peek at what's on show at Expo West", BakeryAndSnacks.com, March 04, 2022

Times Of India Outlines 2022 Healthier Food Trends

Indian eating habits are changing in response to global factors such as the COVID pandemic, climate change, and consumer awareness about sustainability, zero waste and cleaning eating. A recent article highlighted key trends in India. It sees Indian consumers becoming more experimental as healthy snacking evolves, with one report finding around eight in 10 Indians want to replace one or more meals a day with snacks. Other studies found that healthy snacks are increasingly seen as meal alternatives as well as providing comfort and health benefits. More generally, the article expects more conscious eating to prevail, with a greater focus on local ingredients and more concern about the pros and cons of different types of food; increasing demand for superfoods, such as millets, of which India grows nearly 80 varieties; more interest in non-native foods, such as olive oil, often seen by Indians as an out-of-home aspirational flavor, but increasingly as a healthier oil for at-home food, and ...  More

"Shifting food trends for health in 2022", The Times of India, March 04, 2022

Companies, Organizations  

Pipcorn Adds Tabasco Flavor To Its Product Portfolio

Popcorn snacking brand Pipcorn is showcasing new Spicy Cheddar Popcorn and Spicy Cheddar Cheese Balls at Expo West, partnering with the TABASCO® brand. Both are baked rather than fried, contain 25-30 percent less fat than its competitors and are non-GMO, and will be on sale nationwide at retailers including Whole Foods Market from May. In 2022, the brand expects to double the 10 million heirloom popcorn kernels it used last year. Its heirloom seeds are hand-selected, grown sustainably and is “crunchier and more flavorful than commercially grown hybrids”, according to Pipcorn.


Uncle Tobys adds new immune support cereal

Uncle Tobys introduced Uncle Tobys Plus Immune Support, a new cereal designed to support a healthy immune system. The cereal includes pepitas, mango, and coconut and is a source of fibre from whole grains. It is rich in vitamin C, D, B6 and zinc and avoids artificial colours or flavours. A spokesperson points out that nutrition plays a key role in supporting immune health.  Uncle Tobys Plus Immune Support is now available at a RRP of $8.20 at Woolworths and select IGA supermarkets. 

"New Uncle Tobys cereal to support immune health", Convenience & Impulse Retailing, March 03, 2022

Finance, Economics, Tax  

Indian D2C Company Eat Better Ventures Raises Rs 5.5 Crore Seed Funding

Jaipur-based Eat Better Ventures has raised Rs 5.5 crore seed funding, led by Java Capital and Mumbai Angels and involved several other investment firms and entrepreneurs. Co-founder Shaurya Kanoria wants to challenge the association of packaged foods with chemicals, artificial flavours and preservatives. Instead, Eat Better aims to “build a large and enduring food and beverage brand that offers customers delicious and healthy foods at the click of a button.” The brand says its snacks are 100 percent natural.

"Eat Better Ventures raises Rs 5.5cr seed led by Java Capital, Mumbai Angels", Business Standard, March 03, 2022

Marketing & Advertising  

OffLimits Cereal Company Looks To The Metaverse

In a move that reflects the fast-growing interest in the metaverse, OffLimits is launching 2,500 custom cereal box non-fungible tokens (NFT). NFT owners will be able to help design a one-of-a-kind cereal box. Cereal List-ers get exclusive access to mint a branded NFT at a cost of 0.11ETH, which includes a placeholder character NFT. On a private Discord channel, the Cereal List-ers design a box cover and the result is a collage of the NFTs. All verified NFT owners get four physical boxes of the final NFT. 

"OffLimits Cereal Company Launch Custom Cereal Boxes For NFT Collectors", NFT Evening, March 05, 2022

Products & Brands  

Low Sugar Granola From Jordans Hits Australian Store Shelves

Jordans’ new range of low-sugar granola is available in Australia. Supported by chicory root fibre, it contains less than 5 percent sugar. The brand acknowledges that the sugar provides the crunch but aims to omit sugar completely from its products. There are three flavors: cherry and almond, almond and hazelnut and blueberry and coconut. 

"Jordans unveils low sugar granola range", Inside FMCG, March 07, 2022

Californian Entrepreneur’s Lifestyle Now Mirrors Her Brand

The pandemic changed the lifestyles and priorities of many, including Lisa Matar, who had only just launched a line of single-serve oatmeals called Health Bear when the pandemic hit. The circumstances led her to look at the product’s packaging to reduce waste and provide the consumer with more flexibility. The result is new multi-serve format that will be available in California stores later this year. The oatmeal also contains chia, hemp seeds, flax and pea protein powder. Mother of two children, she said the pandemic has made her “live my brand, which is fun, fit food." 

"Los Gatos entrepreneur changed lifestyle to reflect her brand", The Mercury News, March 06, 2022

Cosmic Carrot Chews bring a new twist in vegetable snacks

Eat the Change, a Bethesda, MD-based start-up, launched Cosmic Carrot Chews, a vegetable snack for kids. Cosmic Carrot Chews are made with gently cooked and marinated carrots that are then dehydrated to create a chewy texture that is more nutrient dense than raw carrots. The snack comes in three varieties: Sour Cherry Berry Blast Off, Orange Mango Moonbeam and Apple Cinnamon Asteroid. Cosmic Carrot Chews are made with four ingredients and avoid the top eight allergens, milk, eggs, fish, shellfish, tree nuts, peanuts, wheat and soy. They are available nationwide, including at Whole Foods Mid-Atlantic and Hy-Vee at a SRP of $4.49. Eat the Change was setup by Seth Goldman, who co-founded Honest Tea and Spike Mendelsohn co-founder of PLNT Burger.

"Eat The Change Launches Cosmic Carrot Chews", PRNewswire, March 04, 2022

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