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Period: January 15, 2023 to January 22, 2023
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Companies, Organizations  

No B.S. Reveals New Granola Line And Bar Flavor

Kellogg brand No B.S. has announced two new launches: its first ever granola range and an RXBAR flavor from its Craft Batch innovation line. RXBAR Granola is made with a base of oats, egg whites, dates and almonds and contains 10g of protein per serving. The granola is available in three flavors: Original, Peanut Butter and Chocolate. No B.S. is also expanding its RXBAR range with a new Strawberry bar flavor, which is the first product to come from the brand’s Craft Batch innovation line. Craft Batch is a yearly initiative to debut new elevated flavors created with consumer trends and RXBAR fan feedback in mind. 


Bio&Me Launches New Granola Flavors

UK-based gut health food brand Bio&Me has launched two new gluten-free granolas, Cashew & Almond and Berry Burst. Like the rest of its range, the granolas carry the European Food Safety Agency-approved ‘Good for your Gut’ health claim. The new granolas are available in-store and online at Holland & Barrett and Sainsbury’s.

"Bio&Me expands its granola range with two new varieties", FoodBev Media, January 10, 2023

Connect Snacks Deploys PFAS-Free Microwave Popcorn Bags

Connect Snacks’ Better For You Microwavable Popcorn uses popcorn bags made from FDA-approved, grease-resistant, PFAS-free papers. PFAS is commonly used in the lining of microwavable popcorn bags to keep oil from soaking out and to prevent the bag from burning. However, PFAS compounds have a tendency to leach into the product, which can lead to negative health effects including cancer, liver damage, decreased fertility, and increased risk of asthma and thyroid disease. Connect Snacks’ popcorn is available to purchase on the brand’s website and on Amazon for $54.99 for 36 bags.

"Popcorn Maker Deploys PFAS-Free Microwave Bag", Packaging World, January 05, 2023


Young APAC Consumers Seeking Contradictory Flavor Combinations

Flavor experts at IFF have found that contradictory flavor combinations are rising in popularity among younger APAC consumers. Spice is incorporated in the majority of these flavors, with spicy & sour and spicy & cheesy combinations being particularly popular. The trend comes as younger consumers simultaneously seek familiar yet exciting experiences. 

"Combo craze: ‘Contradictory’ flavour combinations rising in popularity among younger APAC consumers", Bakery and Snacks, January 10, 2023

Legal, Legislation, Regulation, Policy  

Lawsuit Filed Against KIND Claims Granola Is Deceptively Labelled High-Fiber

Granola consumer Aimen Halim has filed a class action lawsuit against KIND LLC accusing the brand of deceptively marketing its granola as high fiber as it fails to meet consumer laws regarding the claimed percentage of fiber content. According to the daily recommended intake used by government agencies, a product should contain 20% of the daily recommended amount to classify as high fiber. For KIND granola, the 20% requirement is only met in a "bowl-size" 65-gram serving, which typically applies when granola is eaten as a cereal. However, according to the complaint, the company markets the granola as a snack rather than a cereal, as it is sold in the snack aisle. In the plaintiff's view, the labelling deceptively implies that the smaller 30-gram (⅓ cup) portion is high in fiber. The list of alleged offences includes violating "state consumer laws, fraud, breach of warranty, and unjust enrichment."

"Lawsuit Claims KIND Granola Isn't Really A High-Fiber Item", Tasting Table, January 09, 2023

Marketing & Advertising  

KP Snacks Invests In Hula Hoops Puft ‘Hula Licious, Hula Lightful’ Campaign

KP Snacks today announces a £1 million investment in its “Hula Licious, Hula Lightful” campaign, driving consumer awareness of the Hula Hoop Puft brand. The campaign will draw attention to the range’s great taste and low-calorie count, making it a strong daytime snacking option. Launching from the beginning of February, the campaign will run for six months across multiple channels including radio, Video on Demand and Out of Home.

"KP Snacks invests £1m in “Hula Licious, Hula Lightful” campaign for Hula Hoops Puft", Grocery Trader , January 10, 2023

Products & Brands  

Kind Unveils Soft Baked Granola

Kind LLC has unveiled its Soft Baked Granola in two flavors: dark chocolate peanut butter and dark chocolate chunk. The chewy granola clusters are gluten-free and made using a whole grain oat base. Kind Soft Baked Granola is available on Amazon.com and nationwide for the suggested retail price of $5.99 per 11-oz bag.

"New soft baked granola from Kind", Food Business News, January 10, 2023

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