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Period: April 16, 2023 to April 30, 2023
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Companies, Organizations  

Struseli Launches In Erewhon With Clean Granola

Struesli has launched with its clean and organic granola free of sweeteners. The granola is made with superfoods including tiger nuts, walnuts and chia seeds, and is rich in prebiotics, protein, fiber, antioxidants and omega three fatty acids. The granola is certified organic, vegan, gluten-free and grain-free and is sold in recyclable canisters. It is available in Original and Cacao + Coffee flavors and can be purchased in-store at Erewhon Market and online on Struseli’s website.

"Struesli Debuts New Line of Chef-Crafted, Superfood Granola at Erewhon Market", PRNewswire, April 25, 2023

Kind Snacks Launches Kind Almond Acres Initiative To Support Regenerative Agriculture

Mars-owned Kind Snacks has launched the Kind Almond Acres Initiative, a three-year pilot project created to help achieve its goal to source 100% of its almonds from regenerative orchards by 2030. The Almond Acres Initiative will incorporate new technologies and best practices from regenerative agriculture across 500 acres in California to create measurable benefits for the soil, the farm and the planet. The project builds on Kind’s commitment to sourcing 100% of its almonds from bee-friendly farms by 2025. 

"Kind Snacks launches regenerative agriculture initiative", Baking Business, April 19, 2023

Hershey To Acquire 2 Popcorn Plants

Hershey has signed an agreement to acquire two manufacturing plants in Bethlehem, Pennsylvania and Whitestown, Indiana from popcorn giant Weaver Popcorn Manufacturing. The acquisition aims to sustain growth for Hershey’s SkinnyPop brand by strengthening its internal supply chain capabilities and its network of strategic suppliers and co-manufacturers.

"Hershey to acquire popcorn manufacturing facilities from Weaver", FoodBev Media, April 18, 2023

Dove Farms Expands To Ocado

Doves Farm has secured its first major online retail listing for its organic and plant-based breakfast cereals with Ocado. The range includes four breakfast cereals: Ancient Grain Breakfast Flakes, Ancient Grain Fruit & Fibre Flakes, Ancient Grain Cereal Hoops and Wholegrain Cocoa Rice Pops. Each breakfast cereal is wholegrain, contains no artificial colours, flavors or preservatives, and is made using sustainably grown organic ingredients.

"Doves Farm secures first major retail listing for Organic Breakfast Cereals", Retail Times, April 18, 2023

Graze Unveils New Brand Identity

British healthy snacking brand Graze has unveiled a new look for its products to improve shelf visibility and stand out in the growing healthy snacking market. The new look includes an enlarged white logo, bold colors and illustrated hands to guide shoppers to product photography. The company is also launching a new Peri-Peri flavor of its Crunch snack mix, now available in convenience channels.

"Graze launches new brand identity", Talking Retail , April 17, 2023

Spudsy Launches Upcycled Sweet Potato Scoops

Sweet potato snack brand Spudsy is debuting its Sweet Potato Scoops exclusively at Whole Foods Market stores nationwide this month. The vegan, scoopable crackers are made from upcycled sweet potatoes that are deemed imperfect due to minor flaws, saving them from landfill. The Scoops are available in Sour Cream & Onion and Classic Cheddar flavors. 

"Spudsy Launches Sweet Potato Scoops At Whole Foods Market", Nosh.com, April 12, 2023

Deals, M&A, JVs, Licensing  

Rajasthan Royals Partners With TagZ To Launch Co-Branded Snacks

Indian Premier League team Rajasthan Royals has teamed up with chips brand TagZ to launch co-branded snack packs on quick-commerce platforms including Swiggy Instamart, Blinkit and Zepto. In addition to the snacks, hampers with limited-edition merchandise such as Rajasthan Royals jerseys and mugs will be available on TagZ’s website.

"IPL team RR signs partnership for co-branded chips with TagZ", Indiaretailing Bureau, April 24, 2023

Innovation & New Ideas  

Nestlé Cereals Creates Interactive Metaverse Experience With Emphasis On Sustainability

Nestlé Cereals has created an interactive metaverse experience called the Nestlé Cereals Metaclub, hosted on Decentraland. Through the Metaclub, Nestlé aims to engage with younger audiences in the Middle East and educate them on sustainability issues. It will feature 10 virtual attractions, bringing together access to sustainability themed online challenges, NFTs with real life rewards, and a digital Anghami lounge featuring specially curated playlists with free Anghami Plus subscriptions. With a special focus on regenerative agriculture, it will also feature a dedicated Rainforest Corner, in partnership with the Rainforest Alliance, to raise awareness for sustainability projects and encourage donations. A Nestlé Cocoa Plan Zone further spotlights how the company responsibility sources its cocoa.

"Nestle Cereals becomes first breakfast cereal business to enter the Metaverse", Zawya, April 18, 2023

Marketing & Advertising  

Indian Snack Brand Partners With Cricket Team

Healthy snacking brand Happilo has partnered with Indian cricket team Royal Challengers Bangalore to promote its products in a new TVC campaign. The campaign will feature RCB players like Virat Kohli and Glenn Maxwell and will be promoted across print, digital and social platforms as well as on Star Sports and Jio. Happilo will also conduct a series of activities and contests around RCB on e-commerce platforms.

"Happilo and Royal Challengers Bangalore come together to encourage healthy snacking in the new TVC", Afaqs.com, April 20, 2023

Products & Brands  

Crnch Popcorn Concepts Debuts Chupa Chups-Flavored Popcorn

Crnch Popcorn Concepts, part of the Dutch company United Food & Beverage Group, is launching a Chupa Chups popcorn range this summer. Flavors in the range are inspired by Chupa Chups lollipops, including Apple, Strawberry, Cola and Caramel. The product will become available this summer in supermarkets and convenience stores in the Netherlands, Belgium, Luzembourg, UK and Ireland.

"Crnch Popcorn Concepts to launch Chupa Chups-flavoured popcorn", FoodBev Media, April 24, 2023

Chipoys To Expand Retail Distribution In US

Rolled tortilla chip brand Chipoys is set to expand its retail distribution across the United States in the coming months. Launched last year, Chipoys aims to challenge the snack category with its premium taste and better-for-you credentials, containing no trans-fat or cholesterol, 2 grams of protein and 1 gram of sugar per serving. The brand's four flavors are Original, Fire Red Hot, Chile Limon and Spicy Ranch, with new product offerings to come in the near future. 

"Chipoys Crunches Its Way Through Retail After Successful U.S. and European Launches", PRNewswire, April 21, 2023

CRAVE Launches Flamin’ Hot Wots’inits In Morrisons

UK-based vegan snack maker CRAVE is launching its Flamin’ Hot Wots’inits at 332 Morrisons supermarkets. The new product adds a vegan, spicy twist to the British cheesy snack puffs known as Wotsits. CRAVE’s Flamin’ Hot Wots’inits were originally developed for its appearance in the TV competition show Aldi’s Next Big Thing. 

"CRAVE, Winner of Aldi’s Next Big Thing, Celebrates Morrisons Launch of “Cheeky Rival” Wots’inits", Vegconomist, April 18, 2023


Seaweed Snacks Grow In Popularity Due To Korean Hallyu

Thai seaweed snacking company Taokaenoi has attributed the rising popularity of seaweed snacks to the demand for healthier eating, the increase in snacking and the Korean Hallyu trend. The Korean Wave or Hallyu phenomenon refers to the increasing influence Korean culture has in the world, particularly over younger consumers in the APAC region. With seaweed being a core ingredient in Korean cuisine, Taokaenoi believes Hallyu has increased consumer awareness and served as a strong boost for the seaweed snacks market. 

"Sea-rious snacking: Taokaenoi on how health, snacking and Hallyu trends have merged to boost seaweed snacks market", FoodNavigator Asia , April 19, 2023

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