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Subject:
FOOD BUSINESS NEWS
Period: May 16, 2021 to May 23, 2021
Geographies:
Worldwide
Categories:
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Contents
 
Companies, Organizations  

Hazelnut Growers Of Oregon Seeks Partner To Help Expand BFY Snack Business

The Aurora, Ore.-based business unit of farmer-owned cooperative Wilco wants to find a partner to create a marketing joint venture to build on the early success of its retail consumer hazelnut-based snack business. The partner would help HGO further expand the reach of its suite of hazelnut-based natural, seasoned and confectionery consumer products marketed under the Oregon Orchard brand, including 36 SKUs of savory, confectionary and natural hazelnut products; seven SKUs of food service hazelnut products; and 26 SKUs of hazelnut-based ingredients. New products are also in the pipeline. Hazelnuts are rich in protein, fiber, folate, antioxidants, vitamins B and E, and omega-6 and 9. HGO represents more than 200 hazelnut growers who own more than 20,000 acres of orchards in Oregon’s Willamette Valley.

"Hazelnut Growers of Oregon looking for JV partner in healthy snack category", BakeryAndSnacks.com, May 11, 2021

Sow Good Launches With Freeze-Dried Fruit Snacks, Smoothies

The Irving, Texas start-up’s direct-to-consumer freeze-dried smoothies and snacks are made with nutrient-dense, ethically-sourced fruit and vegetables processed using a cutting-edge freeze-drying technology that preserves more than 97 percent of the nutrients. The packaged snacks include single-ingredient fruits and vegetables such as Mon Cherry (cherries); Cool Beans (edamame); and What's Apple'n (apples). Smoothies are $7.50 each and packaged snacks are $5.25 per bag, all available on thisissowgood.com.

"New Freeze-Dried Food Brand, Sow Good, Launches With Sustainable, Plant-Based Offerings", PR Newswire, May 05, 2021

Deals, M&A, JVs, Licensing  

Real Coconut Products Company Develops Tortilla Wraps For Foodservice

The Santa Monica, Calif., marketer of coconut flour-based, gluten-, grain- and dairy-free tortillas and chips says its new line of clean label tortilla wraps are available specifically for the foodservice channel. The new line provides “a more durable and better tasting option for chefs seeking healthier alternatives to their menu items.” The tortillas have debuted in all Tocaya Organica's better-for-you fast casual locations and are now available to foodservice operators nationwide. Handcrafted in Southern California using sustainable coconut flour, the tortillas are available for food services in two sizes: a 10" wrap and a 12" large burrito wrap. 

"The Real Coconut Products Company makes Market's Most Functional, Organic, Gluten And Grain Free Tortilla Wraps Available For Foodservice", PR Newswire, May 11, 2021

Innovation & New Ideas  

Mondelēz Snack Start-Up Incubator To Mentor Nine Entrepreneurs

The Chicago-based food and beverage company will mentor nine snack start-ups in its first 12-week CoLab start-up accelerator beginning in June, operated by the company’s innovation and venture division Snack Futures. Each of the nine snack start-ups will receive $20,000 grants in addition to mentoring. The nine start-ups are: Love, Corn (crunchy corn bites); Better Bites Bakery (allergen-free baked goods); Chasin' Dreams Farm (popped sorghum snack); Elite Sweets (keto donut brand); Numa: Numa (healthy Asian candies); NuSkool (low-sugar snacks); Snacklins (plant-based crisps, a vegan take on pork rinds); Sourse (vitamin-infused candy, including dark chocolate); and 12 Tides (nutrient-dense, ocean-friendly snack made from kelp sourced from regenerative ocean farms).

"Mondelez mentors snack brands of the future in accelerator cohort", Chicago Business Journal (Chicago, IL), May 11, 2021

Market News  

Utz Brands To Buy Tortilla Chip Maker Festida Foods

The Hanover, Pa.-based salty snacks maker announced it will acquire the Grand Rapids, Mich. manufacturer of tortilla chips, corn chips, and pellet snacks for $41 million. Festida is the largest manufacturer of tortilla chips for Utz's On The Border tortilla chip brand. Utz CEO Dylan Lissette said the acquisition will” enable strong supply chain synergies” for the On The Border brand and help expand the brand and other Utz brands in the Midwest. Utz operates fourteen facilities located in Pennsylvania, Alabama, Arizona, Illinois, Indiana, Louisiana, Washington, and Massachusetts. The total purchase price is $41 million, subject to adjustments. The transaction is expected to close in the second quarter of 2021. 

"Utz Brands to Acquire Festida Foods", Business Wire, May 11, 2021

Marketing & Advertising  

U.K.’s Popchips Brand Sponsors Podcast Ads Targeting Millennials

The British (Slough) potato chip brand owned by KP Snacks has launched an audio sponsorship campaign with podcast company Acast to promote positivity and the snack products. Five U.K.-focused podcasts will be involved in the brand's campaign, planned by Publicis' media agency Starcom, designed to engage the Millennial audience. It is the first time Popchips is getting the podcast hosts to talk about the product integrated as part of the show, rather than just a separate ad. "We feel this will deliver a much more nuanced product promotion for the listener," a KP Snacks exec said. The three elements of the campaign include: audio ads (including a binaural 3D ad), sponsored reads, and branded segments. The campaign began May 10 and will run until August 1.

"Popchips Positivity to Reach Listeners With Acast Podcasting Sponsorship", adweek.com, May 10, 2021

Wishcome Co. Showcases Brown Rice Snack At Taiwan Food Events

The Taichung City-based healthy snack company showcased its bestselling snack, Chia-Cheese Brown Rice Roll, at various upcoming food and beverage events in 2021, including a month-long  pop-up store in a Kaohsiung shopping mall. The rice rll uses snack is made with superfood chia seed, quinoa, and brown rice as the base, and is covered with seaweed, sesame, almond, and pork floss to deliver a sweet and savory flavor. The award-winning product is also available in an alternative vegan version for the lacto-ovo-vegetarians with soy shred floss. The company is looking for distribution partners overseas. 

"Wishcome Chia-Cheese Brown Rice Roll, A Healthy Taiwanese Snack Launched At Kaohsiung E SKY LAND Shopping Mall", EIN Presswire , May 10, 2021

Products & Brands  

Sweet Earth Foods Enters Snacks Arena With Meatless Jerky

The plant-based food specialist (Moss Landing, Calif.) has launched a shelf-stable snacking jerky in two Asian-inspired flavors: Spicy Kung Pao and Sweet Korean BBQ. The company – it offers 75 plant-based food products – says the plant-based jerky snacks deliver “the meaty taste and texture of traditional jerky with bold, craveable flavors.” Each flavor contains 13 grams of plant protein and no artificial flavors or colorings. Spicy Kung Pao Jerky will be available on-shelves and online starting this month at Hyvee, Kroger, Amazon.com and Amazon Fresh. The Sweet Korean BBQ Jerky variety will be hitting shelves later this year. According to market researcher, the plant-based jerky market has grown 38 percent since 2018.

"Sweet Earth Foods Expands Into the Snacking Aisle with New Boldly Seasoned Plant-Based Jerky", PR Newswire, May 11, 2021

HighKey Debuts Low-Carb Crackers Made With Almond Flour

The maker of low-carb chocolate chip cookies has launched Almond Flour Crackers in two flavors: Sea Salt and Cheddar. The crackers have one to two grams of net carbs and six grams of plant protein per serving, suitable for people on low-carb and keto diets. In addition, the crackers are gluten-free, grain-free, and contain no artificial colors or flavors. They are made with a blend of almond flour and lupin flour, a low-carb flour made from lupin beans, which are naturally high in fiber and protein. Almond Flour Crackers have an MSRP of $13.97 and will be available for purchase on HighKey's website and Amazon. 

"HighKey Takes a Crack(er) at New Snacking Category with Almond Flour Crackers", PR Newswire, May 06, 2021

MadeGood Foods Announced Veggie-Based Crackers

The Canadian (Vaughan, Ontario) maker of allergy-friendly and nutrient-rich snacks has introduced Star Puffed Crackers, a gluten-free and organic snack containing nutrients from six vegetables (spinach, broccoli, carrots, tomatoes, beets, and shiitake mushrooms). Available in Sea Salt, Cheddar, and Pizza flavors, the snacks are a good source of vitamins A, C, D, E, and B6, and thiamine. They are available on Amazon and madegoodfoods.com. 

"MadeGood Foods Launches New Savory Snack: Star Puffed Crackers", PR Newswire, May 05, 2021

Trends  

Ancients Grains Provide Marketing Opportunity For Breakfast Cereal Makers

Breakfast cereal companies looking to differentiate their products from a crowded market should look to ancient grains for inspiration. It’s an idea whose time has come, because ancient grains like sorghum, millet, amaranth. and teff have started appearing in ready-to-eat cereal. Other possibilities include buckwheat, which offers texture and gluten-free benefits to pancakes and waffles, and quinoa. A marketing exec at Ardent Mills notes that ancient grains have proven to be “extremely versatile in breakfast applications, both cooked as whole grains or milled into flour.” Ardent’s Don Trouba says quinoa flour, flakes, and blends, for example, are perfect for hot breakfast cereals, granola, multi-grain blends, and toppings on breads, bagels, bars, and crackers.

"Ancient grains tap into at-home breakfast trends", Food Business News, May 06, 2021

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