July 28, 2010: 10:49 AM EST
A global survey by Ipsos Marketing has found that consumers are at least as interested, and sometimes more interested, in food and beverages promising better digestive health (38%), more energy (37%), weight loss (34%), and healthy blood sugar levels (34%) than in vitamins and supplements that make the same health and wellness claims. More than 21,000 consumers from 23 countries were interviewed for the study, which also found strong consumer interest in food and beverages that provided heart health, cancer prevention and better immunity. But consumers preferred vitamins and supplements for better immunity (41%), increased brain power (41%), bone and joint health (40%), cancer prevention (38%), hormonal balance (37%), and eye health (37%). Consumers looked to beauty and personal care products for skincare benefits, relaxation and stress relief.
Ipsos North America, "Food and Beverages Rival Vitamins and Supplements for Consumer Interest in Products that Improve Digestion, Energy, Weight and Blood Sugar Levels", Ipsos press release, July 28, 2010, © Ipsos North America.
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