Investors are increasingly funnelling money into better-for-you snack companies due to healthy eating trends and upcoming HFSS rules. More specifically, the HFSS rules have given confidence to investors that healthier eating will accelerate. 

While online crowdfunding has proven successful for many snacking start-ups and SMEs, others have sought support from specialist investment vehicles. Mission Ventures is a key operator of accelerator programs in the UK, with two programs: Good Food Fund and Batch Ventures. The Good Food Fund supports brands tackling childhood obesity through providing funding, scaling up manufacturing and managing costs. The program has taken on start-ups including quinoa crisps brand Nombots, healthy marshmallow maker Lexi's Treats, jelly supplier Naturelly, and chocolate-covered carrot biscuit brand Rootles. It now intends to back a further 10 to 15 healthier food and drink brands in the coming year, with a specific focus on non-HFSS snacks. Batch Ventures is the other business support program by Mission, created in partnership with Warburtons to back baking related innovation. While not aimed exclusively at better-for-you brands, Batch Ventures has already supported baked sorghum snack brand Insane Grain and non-HFSS oat cookie brand Snackzilla. Batch Ventures also backs Dorset biscuit supplier The Artful Baker. 

Other notable start-ups backed by other investors include Perkier, Fitbakers, The Savourists and Boundless. Last year, healthy snack bar maker Perkier raised more than £1 million in an oversubscribed crowdfunding round, smashing its £400,000 target. Fitbakes, which makes non- HFSS cakes and snack bars, enjoyed a successful bout of crowdfunding in 2021, securing £525,000 from 313 investors. Savory snack bar brand The Savourists raised £200,000 and is available at Whole Foods Market and Amazon. Germinated nuts and seeds snack brand Boundless has raised a total of £1.6 million from angel and other investors. 

Investor support is increasingly important due to cost-of-living increases and delays in the UK government’s HFSS regulations. Increases in the cost of living due to war in Ukraine has upped supply and production costs for start-ups, which are more vulnerable to cost increases than large corporations. Smaller brands are also less likely to be able to pass the higher costs through to the shopper, and delays in introducing HFSS rules will give larger corporations more time to innovate and reformulate.  

As better-for-you snacks are increasing in popularity, there remains potential in the snack bar category. Snack bars are forecast to grow 14 percent over the next three years as consumers move away from unhealthy options such as confectionery and biscuits. Snack bars with added fiber, protein or vitamins, or those that help consumers reach their five-a-day, are in high demand. More consumers are also avoiding ‘processed’ snacks bars and are switching to bars with whole and raw ingredients, such as nuts, fruit and wholegrain. However, though consumers are looking for healthier options, they are still looking for flavor cues from traditionally more indulgent products.

Canadian start-up Muskoka Granola has seen positive growth since its launch in August 2021.  The handmade, vegan and gluten-free granola is only sweetened with Canadian maple syrup. The company started by selling in local markets, and is now sold on its website, 15 stores and seasonal markets such as Bracebridge and Gravenhurst. 

Indiana-based mushroom farm Woods & Stems has seen local success with its vegan mushroom jerky. The snack has been embraced by both vegetarian and meat-eating locals, and the farm now uses more of its mushroom crop for its jerky than it sells fresh. The jerky is handmade by boiling sliced mushrooms, marinading them for two days then dehydrating. It comes in four flavors: orange habanero, cherry teriyaki, naughty pickle and chili lime. 

Filipino Banana Jerky brand Tough Banana now offers a mental resilience program. Tough Banana sees this program as a natural extension to its health snack due to the interconnectedness between physical and mental wellness. The mental resilience program was co-developed with psychologists and guidance counselors and is customizable for individuals, schools, and companies based on specific goals. It is a four-part course that focuses on growth mindset, mental toughness, and turning frustration to motivation. Modules are also available for subjects on team communication and trust building. A total of 40 employees from two company clients have completed the program since its inception in November 2021. 

Food tech company HUNGRY recently announced its complete acquisition of the healthy snack foods retailer NatureBox. HUNGRY has experienced rapid growth since the COVID-19 pandemic, emerging as the industry leader in business catering and employee lunch programs in 11 major U.S. cities. NatureBox is a California-based online retailer that sells and delivers healthy brand and private-label snacks. Its popular SnackPass corporate product enables customized snacking favorites for employees in large or small offices, both on-site and remotely. HUNGRY has acquired the company to increase its national reach and upgrade its better-for-you options for clients. The acquisition marks the company’s third major acquisition in the past three years, following LocalStove and Ripe Catering.

An article in the Financial Times has critiqued the move by Kellogg to sue the U.K. government for failing to account for the benefits of milk when it brings in restrictions on sugary foods. The author, Camilla Cavendish, said that companies like Kellogg have managed to hide behind claims that fatty and sugary treats are fine as long as they form a part of an otherwise healthy and balanced diet, but that does not take into account humans’ inability to resist temptation and the growing obesity problem. Cavendish adds that although we might not be lab rats and have a choice, it’s not easy to “compete with the marketing geniuses who have managed to convince us that ultraprocessed stuff of virtually no nutri-value is actually food. And who have persuaded hard-pressed families to spend money on it.” She was the head of the Downing Street policy unit under former U.K. Prime Minister David Cameron and is a senior fellow at the Mossavar-Rahmani Center for Business and Government, Harvard Kennedy School. Cavendish remembered when she was a part of the government that imposed a levy on soft drinks in 2016. Coca-Cola at the time threatened to take the government to court but backed down. Cavendish also argues that the National Health Service spends over £6 billion annually treating obesity-related health problems, and that will rise and that pressure is mounting from investors to avoid junk food companies becoming “potentially risky stranded assets”. 

Good Food Partners launched the Freedom Oats line of low gluten oat porridges in Australia. There are two varieties: Original and Honey Porridge. Both are low in gluten and naturally sweet, and contain less than 5 grams of sugar per serving. The products are dairy free. GFP general manager Innovation & Growth, Honi Cervi, said the brand responded to “a real gap in the market when it came to low gluten, mainstream oat options, and at the same time we identified a growing demand from consumers with varied levels of intolerance or those avoiding gluten for lifestyle reasons”. Freedom Oats can be bought in Coles and independent supermarkets.

Planting Hope’s Mozaics™ Real Veggie Chips brand will be available in 28 Saker ShopRite stores in north-eastern U.S. states. Saker ShopRite will sell three flavors - Sea Salt, BBQ and Salsa - in 3.5-ounce bags from early May. The products contain 3 grams each of plant protein and dietary fiber, and contain no cholesterol or trans fats. They are vegan and non-GMO, and certified kosher and gluten-free.

The COVID-19 pandemic has accelerated the move to healthier foods and beverages, with startups and challenger brands disrupting the category. PeaTos founder, Nick Desai, says the main driver for this is access to information. Consumers are better informed, and this puts pressure on food companies and regulators. Shaunak Amin, founder and CEO of SnackMagic, says new brands, many launched online, are “more holistic lifestyle brands”, but “taste is always king…brands should strike the right balance between marrying good taste with function, innovative brand messaging and sustainability.” Nick Desai said “PeaTos has always looked to bridge the gap between our desire for tasty and fun snacks with our desire to be better about nutrition,” and that the brand wants to eliminate the need for a compromise. According to SnackMagic’s CPGpulse data, consumers want to try new products but stay close to well-known formats. Shaunak Amin said that while it’s “important to explore new flavors”, there should be “a familiar form factor.” 

Research by The Hartman Group has found that Americans have changed their eating habits as the pandemic eases, with more people eating snacks early in the morning and late at night. Last year, 23 percent of respondents said they eat early morning snacks, rather than breakfast, up from 20 percent in 2019, before the pandemic. 22 percent eat late night snacks or meals, up from 19 percent in 2020 and almost back to the 24 percent before the pandemic. Americans eating traditional breakfast fell to 59 percent in 2021 from 63 percent in the previous year. Adults eating lunch dropped from 67 percent in 2020 to 62 percent last year. Those eating dinner went from 80 percent to 75 percent in 2021. Renee Wheeler from The Hartman Group said the shift to early morning and late evening reflects consumers returning to “some sort of pre-pandemic routine in terms of going to work outside the home and seeking out evening social life." Wheeler added that although “pretty much everyone eats breakfast, the demographics of early morning snack occasions skew towards millennials, parents, urbanites, those who are employed full-time and with higher household income levels". Although the changes create opportunities for snack manufacturers and retailers, there will be increased competition from restaurants as consumers seek to socialize more, but Wheeler suggests that manufacturers can counterbalance this with healthier, culinary-driven products that can be prepared quickly and easily.

In an interview with FoodIngredientsFirst, Harbinder Maan from the Almond Board of California, says the “snacking space is seeing increased competition that is challenging brands to offer a nexus of nutrition benefits and new sensory experiences”, and that flavor is a key driver. As pandemic restrictions ease, snacking at home has waned. David Deeley, insights manager at Kerry Group, said there is more demand for out-of-home snacking and “we are seeing a revitalized demand for smaller, on-the-go formats.” John Powers from ADM said people are looking for convenient snack options to incorporate in their lives. Sonja Matthews, at Glanbia Nutritionals, believes consumers now expect snacks to both taste good and provide health benefits with protein fortified snacks growing in popularity. Maan thinks consumers may seek “permissible” or “better-for-you” indulgence, with a more mindful snacking approach, and that busy lifestyles mean snacks “with mood benefits have recently emerged to satisfy consumers who are using food to contribute to their mental wellness”. Maan promotes almonds for this benefit. Deeley says Kerry is seeing demand for “snacks and treats as part of a balanced lifestyle, from a mental well-being perspective, offering security and stability in an otherwise unpredictable world.” Powers believes consumers want snacks to support their emotional needs, and that flavor and texture play a significant role here, with consumers drawn to familiar tastes. Consumers also want to try something new, such as snacks with regional spice blends, or new textural experiences, such as “crunchy snacks, gooey candies and cooling sensations from ingredients like mint,” according to Powers. Matthews sees growing interest in snacks that improve focus, boost energy or provide calming benefits. 

Keto snacks company Catalina Snacks is seeing fast growth and proving that 'keto' has broader consumer appeal beyond low-carb diet followers. Founded in 2017 as a direct-to-consumer brand, Catalina Snacks built up a loyal base of consumers looking for low-carb snacks to fit their dietary needs. It has since grown a more diverse following and attracted consumers without dietary needs but with interest in reducing carbs and sugar. Founder Krishna Kaliannan accredits this to the widespread popularisation of the keto movement that has educated consumers on the harms of eating high-carb and sugar diets. Catalina Snacks has 22 SKUs across three product categories of cereals, cookies, and snack mixes. All its products contain low sugar and high fiber and protein by using a mix of pea protein, potato fiber, non-GMO corn fiber and chicory root fiber combined with sugar alternatives such as stevia, monk fruit, and allulose. Catalina Snacks products are sold in over 15,000 stores nationwide including Kroger, Whole Foods Market, Costco and Target. According to the company, Catalina Snacks has become the #6 fastest-growing natural brand in the conventional channel registering 381% year-over-year growth. It is also reportedly the #1 selling SKU and #4 brand by dollar sales in the natural cereal channel.

Pulse-based snacks are gaining ground within the long-standing, grain-free snack market. Prominent examples include longstanding chickpea-based snack brand Hippeas and the UK’s new lu-based hummus brand Tarwi Foods. While there are multiple alternatives to wheat and rice such as cassava, nuts and root vegetables, pulses are gaining popularity due to its high nutritional value. Pulses contain high levels of protein and fibre and can reduce the fat content of formulations by bulking it out. Pulses also have the potential to improve the texture and shelf life of products. Therefore, pulses align well with health-focused consumers, especially those prioritizing more sustainable, plant-based protein. Despite their growing presence, pulse flours represented only 0.9% of the 2021 global flours market. However, the global pulse ingredients market is predicted to reach $3.06 billion by 2032, growing at a CAGR of 5.2%. Peas are predicted to be the dominant pulse option for manufacturers in the future. 

Chip brands, including as Walkers and Golden Wonder, are reformulating existing products and launching new ones to avoid upcoming HFSS regulations in October. However, making chips HFSS-friendly has proven difficult as they are normally fried in oil and covered in salty seasonings. To overcome these challenges, companies are changing cooking method, using potato alternatives and adapting seasonings. Manufacturers have been experimenting with different cooking methods long before the announcement of HFSS regulations. KP Snacks' Popchips launched in the UK a decade ago and air-pops dried potato and rice to create its lower-calorie snacks. Companies have also looked to vegetables and pulses as an alternative to potatoes. Hippeas has been air-popping chickpeas since 2016 and KP brand Tyrrells recently launched two low-fat lentil chip lines. However, these efforts must be met with changes to the chip seasoning, as most of them are high in sugar and salt. Some flavors like salt & vinegar avoid sugar but make up for it by having lots of salt. On the other hand, cheesy and smoky chips flavors tend to have a high sugar content. Spicy and chilli-based seasonings tend to be non-HFSS friendly as its intense flavor reduces the need for added sugar and salt.  


Some brands are choosing not to go through the trouble of making products non-HFSS. For example, Kettle Foods has decided against reformulating its core line for now. There is still uncertainty over how well non-HFSS chip lines will sell, even if they can be promoted. Many consumers are sceptical of BFY snacks and tend to purchase chips as an indulgent treat, knowing it isn’t a healthy option. However, the long-term hope is that the new wave of non-HFSS ranges will gradually change consumer tastes and behaviors. 

The UK's advertising regulator, the Advertising Standards Authority, has banned two adverts for The Hundred cricket tournament following public complaints they promote unhealthy eating to under-16s. The ASA sent a warning to the England and Wales Cricket Board and sponsor KP Snacks; both companies assured the ASA it would not happen again. The first ad was an email sent by the ECB to people on its database who had bought an under-16 ticket or indicated they had children in their household. The email offered free bats and balls and featured a bright, colorful cartoon image of cricket players accompanied by logos for The Hundred and KP Snacks brand McCoy's crisps. The second ad was a paid-for post on KP Snack’s Butterkist UK's Instagram account, which featured a picture of its Crunchy Toffee Popcorn alongside a cricket bat and ball. Sustain’s Children’s Food Campaign and Food Active were behind the public push to ban these ads. These complaints are part of their larger mission to bring new food and drink advertising restrictions and to eradicate HFSS food sponsorship of sports.  

Proper Snacks has rolled out a Properchips multipack range, following its launch in both sharing and singles formats. The launch is motivated by the growing multipack market as more customers are traveling again and looking for healthier, on-the-go snacking options. The multipacks are available in two flavors - Salt & Vinegar and Barbecue – and contain under 70 calories per pack. They are currently available in Ocado, ASDA, Tesco, Morrisons and Waitrose, retailing at £1.79 for five 14 gram bags.  In addition, Fairfields Farm has completed its transition to a fully plant-based range with the vegan reformulation of its Cheese & Onion chips. The transition to an all-vegan brand follows the increased demand for plant-based snacks and Fairfield’s successful vegan Bacon & Tomato and Rib of Beef flavors. The company is initially launching its reformulated Cheese & Onion chips in 40 gram bags, with a sharing 150 gram pack to follow in May. The product will be sold in the East of England Co-op, independent retailers nationwide, and Fairfields Farm’s online website for carbon neutral delivery. 

According to Mondelez SnackFutures VP, Brigette Wolf, consumers are looking for healthy and diverse snacking options. During COVID, Mondelez saw sales in its core business of cookies and crackers rise as customers sought out familiar comfort foods. Wolf finds that customers are now looking to expand their snacking routines and discover new brands and products. COVID also contributed to the already growing trend of healthy snacking as consumers became more conscious of their wellbeing and immunity. To better tap into emerging snack trends, Mondelez launched its innovation arm SnackFutures in 2018. Since its launch, SnackFutures has developed new in-house brands (Dirt Kitchen Snacks, CaPao) and invested in others (Uplift Food, Hu). Last year it started CoLab, a startup program for early-stage, mission-driven brands that helps build start-ups by connecting them with internal and external resources at Mondelez. This year’s class include Popcorn for the People, Moonshot, Yolélé and Nunbelievable. 

Health snack company Snackible was founded in 2015 with an aim to make healthy snacking more accessible and appealing in India. Snackible offers over 75 products as well as gift and subscription boxes of its products. Its snacks are inspired by both Indian flavors and Western health trends and ingredients. Popular products include Jowar Cheese Puffs, Bombay Chaast Makhana, Pizza Sticks, Energy Bars and Coffee Cookies. Some of Snackible’s new launches include Dosa Khakra (Ragi-based crispy dosa disks) and Crackling Nuts (Nuts coated in rice flour and flavoring). Although the majority of Snackible’s sales come from its website, its products are also available on other online stores and in 2,500 retail stores in 28 cities. Snackible is backed by key investors, including angel funds, syndicates and HNIs. It is also in talks to raise an institutional round of Series A funding by Q2FY23. These funds will be invested to build Snackible into an omni-channel FMCG brand, expand physical footprint across the country, invest in R&D and also start exports.

This week, pop rock band the Jonas Brothers launched Rob’s Backstage Popcorn at 2,800 Walmart stores nationwide. The savory and sweet vegan popcorn is marketed as ‘the Jonas Brothers’ favorite backstage snack.’ The brand was created by the three Jonas Brothers, consumer good business The Naked Market, and family friend Rob Garbowsky, who introduced the brothers to his popcorn in 2011 during rehearsals and performances. The brothers decided to introduce it to fans in 2021 during the Jonas Brothers’ Remember This Tour until they decided to bring it consumers nationwide with Walmart. Rob’s Backstage Popcorn joins a growing range of celebrity founded vegan products. Last year, Hall of Fame basketball player Scottie Pippen co-founded popcorn brand Husk, which sells organic and all-natural popcorn in six. Vegan snack brands are also drawing celebrity investment. In 2017, Leonardo DiCaprio invested an undisclosed amount into chickpea-based snack brand HIPPEAS, and he has since invested in other environmentally friendly food products. Outstanding Foods has received investments from celebrities such as musical artist Snoop Dogg, actress Daniella Monet, and NBA player Javale McGee. The brand is known for its PigOut Pigless Pork Rinds and has recently launched its vegan Outstanding Cheese Balls. 

In December 2020, Indian retail sales and execution company NextGApex released Mamafeast, a range of healthy yet affordable breakfast foods made in India. The brand currently sells cornflakes, fruit & nut muesli, peanut butter and hazelnut chocolate spread that are all vegan and gluten-free. Mamafeast was created to increase the accessibility of breakfast products made in India within the country’s growing, yet Western-dominated, breakfast cereals market. Its products are currently available in over 30 towns, 25,000 stores and online retailers such as Amazon.com, Flipkart.com and Snapdeal.com. NextGApex is planning to expand the range to over 200 towns and 100,000 stores by the end of 2023. 

Creative Nature makes snack bars, baking mixes, sweet treats and superfood ingredients that are free of the top 14 allergens. Its mission is to provide safe, healthy and tasty snacks for people with allergies and intolerances. Creative Nature has crowdfunded twice successfully and is expected to hit £2 million in turnover during 2022. Its products can be found in major U.K. supermarkets, independent cafes and online retailers. Snack Thyme is another snack brand that will launch with vegan, gluten free seeded crackers. The crackers are made with flax, sesame and pumpkin seeds and come in three varieties: Chilli and Lime, Rosemary and Za’atar, and Everything. Snack Thyme currently sells its crackers in London through local markets, artisanal stores, and online deliveries. However, the brand will officially launch in May following an expansion in production. 80Noir Ultra is a health-oriented, premium dark chocolate company. It sells a variety of bars and drinks that claim to improve mental and physical wellbeing as well as fitness performance. 80Noir Ultra’s products can be bought in health foods stores or directly through its website 

An array of new BFY snacks have recently been released in the UK. Clif has launched Clif Thins, a crunchy, thinner version of its Clif Bar and marketed as a nutritious, on-the-go snack for consumers returning to their pre-pandemic routines. The Thins are plant-based, low in calories and sugar and are available in three flavors: Chocolate Chip, Chocolate Peanut Brownie and White Chocolate Macadamia Nuts. Cliff’s competitor, Kind, has added a Hazelnut Dark Chocolate flavor to its Protein bar range. Additionally, nut-based snack company Real Handful has announced the launch of Air Nuts, a line of aerated nut snacks. Air Nuts are created by blending peanuts, rice flour and flavoring before baking and aerating them through a patented process. Real Handful claims the snacks are 60% lighter than regular nuts, offering comparable protein and fiber with fewer calories. Air Nuts will be available in U.K. supermarkets in four flavors: Sea Salted, Salt & Black Pepper, Cheese & Onion and Hot Chilli. Lastly, low-sugar snack company Nibble Simply has launched its Divinely Dark Madagascan Chocolate Chips. The vegan chocolate chips are made with responsibly-sourced Madagascan cocoa and sweetened with natural coconut sugar. Coconut sugar offers a natural sweetness and helps reduce blood sugar spikes, and feed beneficial gut bacteria. a

A wave of new snacks has recently entered the Singapore market. The snack market in Singapore is increasingly competitive, with an expected revenue of $440 million this year. It is expected to grow by 4.08% in 2022, with 300 new snacks released in 2021. Local and Asian flavors are a popular category within the snacking market. Snack company Crusty's has recently launched deep-ridged potato chips in Singapore Chicken Rice and Singapore BBQ Seafood flavors. The snacks are available on Crusty's websites and other online retailers along with its popular popcorn and fish skin products. New home-based business Kelly Snacks also debuted prawn cracker and crab stick snacks with flavors such as salted egg, cereal butter and honey butter. Better-for-you snacks are also popular in Singapore, fueled by the pandemic and an increase in food healthier snacks. E-commerce business Un-Possible Kitchen has recently launched its Arrowroot Paleo Torti Chips. The chip is similar to corn tortilla chips, but made with psyllium husk, coconut and arrowroot flour. Un-Possible Kitchen offers other allergen-free and preservative-free foods such as Black Bean Noodles and Plant-based Paleo Wraps. Biotechnology company Soynergy has released its Fibreworks Chocolate Cookies, which are made with bio-okara, a fermented by-product from soya milk and tofu manufacturing. Snack brand Soyami has debuted with its Soy Chips made from soya bean and potato flour. The chips are positioned as a healthier alternative to potato chips, with 50 percent more protein and 40 percent less fat. Soyami’s Soy Chips come in three plant-based flavors: Original, Honey Butter and Sriracha.

Walkers has unveiled its first fully non-HFSS crisps range called '45% Less Salt'. The line will be available this month in three flavours: Mild Cheese & Onion, Lightly Salted and A Dash of Salt & Vinegar. Meanwhile, KP Snacks will reformulate products across its Tyrrells, Popchips, Hula Hoops Puft and Penn State brands due to UK government restrictions regarding the promotion of HFSS products. By June, Hula Hoops Puft will be available in three non-HFSS flavors: Salt, Salt & Vinegar and Beef. Its Penn State brand will release a non-HFSS Chilli flavour of its pretzels by the end of the month, followed by Sour Cream in May. Kettle Foods has taken a different approach by launching a separate non-HFSS bread snacks range. 'Bread Bites' will first roll into Morrisons by the end of the month and will be available in three flavours: Focaccia Bites with Sea Salt, Rosemary & Extra Virgin Olive Oil; Naan Bites with Spiced Onion Bhaji with Chilli & Toasted Onion; and Sourdough Bites with Parmigiano Reggiano & Balsamic Vinegar of Modena. Vegan snacking brand Source of the Earth recently launched a range of non-HFSS lentil chips in three flavors: Coconut Curry, Smoked Paprika & Chilli and Sour Cream & Chive. The chips come in a fully home-compostable packet and will be available in Whole Foods, Selfridges and Daylesford. 

Latin-inspired better-for-you brand Brazi Bites announced the launch of its new Pizza Bites line. The snack is positioned as a cleaner, healthier take on the familiar snack and will be available in three varieties: Four Cheese, Pepperoni and Supreme. Pizza Bites will be in the freezer section and are gluten-free, high in protein and made without artificial ingredients. The bites are made with the same dough Brazi Bites uses for its Brazilian Cheese Bread. The brand also sells Empanadas and Breakfast Sandwiches. Its products are sold online on its website and Amazon or in conventional stores including Whole Foods, Target, and Costco.

Vegan snack start-up Eat the Change revealed its second product at Expo West, Organic Cosmic Carrot Chews. Carrots are cooked, marinated in fruit juice then dehydrated to create a clean, healthy alternative to fruit snacks. Cosmic Carrot Chews are available in three varieties: Sour Cherry Berry Blast Off, Orange Mango Moonbeam and Apple Cinnamon Asteroid. Eat the Change hopes to disrupt the growing $5 billion fruit snack market by introducing the ‘first-to-market’ vegetable snack for kids. 

At the recent Expo West in Anaheim California, many companies featured simple ingredient, on-the-go snacks in innovative formats. Pickle brand Rick’s Picks introduced a snack line, which includes packs of flavored Pickle Spears and Snacking Veggies, available in Zesty Carrot or Savory Cauliflower. A new brand, CHICKEASE, has also launched with a line of snackable all-natural, cooked chickpeas in three varieties: Original, Tex-Mex, and Barbecue. gimMe has launched smaller slim packs of its premium roasted seaweed line along with adding two new flavors: Dairy-free Cheddar and Chili Lime. Seed snack maker Blake’s released Roasted Sunflower Seeds, which come in three flavors: Himalayan Salt, Hot & Spicy and Honey Roasted. This simple snack comes in single-serving packs and is marketed as a clean on-the go protein snack. Additionally, veggie chip maker Dirt Kitchen revealed a line of Pressed Bars made with vegetables, fruits, nuts and seeds. The bars come in four flavors: Almond + Raisin + Carrot, Tomato + Raisin + Black Pepper, Apple + Cinnamon + Carrot, and Apricot + Beet + Pumpkin Seeds. Lastly, Solely showcased its vegan Fruit Gummies, which are made of one or two ingredients and sold in three flavors: Mango, Mango & Orange and Mango & Guava. 

KP Snacks will reformulate its Tyrrells, Popchips, Hula Hoops Puft and Penn State brands due to UK government restrictions regarding the promotion of HFSS products. By June, Hula Hoops Puft will be available in three non-HFSS flavors: Salt, Salt & Vinegar and Beef. Additionally, the entire Popchips range will be reformulated and relaunched in a phased rollout before the end of the year. Meanwhile, Tyrrells' bestselling Lightly Salted flavor will be reformulated and available in multiple pack sizes from May. This reformulation follows Tyrells’ January launch of non-HFSS flavor Mediterranean Herb. By the enactment of the new legislation in October, KP claims it will have one of the largest non-HFSS ranges within the crisps, nuts and snacks category. While KP Snacks recognizes the importance of providing healthier options for consumers, it will continue to offer its popular HFSS items, such as the core range of McCoy's and Hula Hoops. 

Kettle Foods will launch ‘Bread Bites’, a range of non-HFSS bread snacks. The range will be on shelves in U.K. supermarkets from early April and will be available in three flavors: Focaccia Bites with Sea Salt, Rosemary & Extra Virgin Olive Oil; Naan Bites with Spiced Onion Bhaji with Chili & Toasted Onion; and Sourdough Bites with Parmigiano Reggiano & Balsamic Vinegar of Modena. Kettle aims to bring a different, more elevated snacking experience to customers, who can either eat the triple-baked snacks from the bag or after heating in the oven. The launch follows government HFSS regulations and large brand releases of non-HFSS crisp ranges, such as Walkers and Tyrells.